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5 Ways to Drive Incremental Revenue to Your Hotel

Patrick Landman | June 27, 2019

By Patrick Landman In last year’s article on hotel ancillary revenue we shared insider tips on how to generate extra revenue at your hotel or resort. We explained, among other things, how to upsell and cross-sell your services and how to leverage underutilized areas to increase revenue. These main strategies will stay relevant during the coming years, but there are now novel ways of increasing revenue per guest too. In this article, we will go into detail about these new methods of using the strategies mentioned previously and discuss other tips and tricks to supercharge your revenue by getting your guests to spend more. 1. New Wa...

Instagram Strategy for Hotels: How to Maximize Your Social Media Marketing

Patrick Landman | May 6, 2019

By Patrick Landman Customers now take photos of everything at any moment of the day. This new trend is influencing how restaurants and hotels design their spaces. So, if you want to make your hotel more 'instagrammable,' as is the prevalent buzzword, and integrate a proven Instagram strategy for hotels, read on and follow our handy tips. For more than half of millennials, the most important current demographic group, Instagram is their first point-of-reference when picking holiday destinations. With this in mind, it is clear that having beautiful pictures of your hotel online will help ensure that the number of customers coming through ...

How Hotel Design and Concept Development Can Benefit From Revenue Management Insights

Patrick Landman | April 30, 2019

By Patrick Landman Over the last few years we have gotten more and more involved in the businesses of our hotel clients. We have seen a clear difference in revenue and profitability in hotels where we got involved at project definition stage vs coming in at pre-opening. There are many key points that increase the revenue potential of a hotel or resort, which architects, designers and investors are overlooking. And we are not talking about pocket change. I estimate the upside by utilizing revenue management insights to be easily 10% to 25% in top line income. Just think about how much this would impact your bottom line profit. We have de...

2019 Plea to Hotel PMS Providers for Distribution Cost Tracking Functionality

Patrick Landman | January 18, 2019

By Patrick Landman Over the last few years there has been much discussion in the the world of hotel revenue management on managing GOPPAR and NREVPAR over only REVPAR. Understanding the cost of distribution is vital to the financial success of every hotel. For this we would need our systems to support us in registering and calculating such costs. Unfortunately many hotel Property Management Systems (PMS) have not yet evolved sufficiently in this area. In a discussion on my last post on the Hotel P&L the topic came up. I have made this plea various times already to PMS providers. So I am using the start of 2019 to make a public plea ...


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