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Worldwide Business Research

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Worldwide Business Research

Worldwide Business Research

New Sojern Report Shows Travel Marketers’ 2021 Plans for Digital Advertising

Sojern | August 24, 2021

SAN FRANCISCO – August 24, 2021 – Sojern, a leading provider of digital travel marketing solutions, today published a new report titled, “How Travel Marketers Are Activating Digital Advertising in 2021. ” Worldwide Business Research (WBR) Insights surveyed senior decision makers in Asia-Pacific, Europe, North America, and Middle East and Africa who own the marketing budget for a hotel, attraction or tourism brand. These 300 travel marketers shared key challenges faced as a result of the COVID-19 pandemic, which has led them to test new solutions, innovate with new messaging, and generally do more with less. “The last 18-months hav...

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