One Year On: Where Will Hotel Bookings Reset First?

Mike Ford | March 19, 2021

By Mike Ford Although at times it can feel longer, this week marks the one-year anniversary of when hotel bookings most steeply decelerated around the world, as countries closed borders and commercial travel was suspended. On the SiteMinder World Hotel Index, one look at the comparison to last year serves as a reminder of just how rapidly hotel booking momentum ground to a halt only 12 months ago. One year and some 400 million vaccines later, we're now able to reflect on the year that's been, and using the five stages of the hotel booking reset—domestic acceleration, plateauing, flux, embracing, and international acceleration—anal...