wine tourism

/Tag: wine tourism

wine tourism

Raise a Glass to Wine Tourist Diversity

April 29, 2019

Not all Chinese wine tourists are the same. Although wine tourism is becoming more popular in China according to a study published recently by a group of researchers including SHTM professors Hanqin Qiu Zhang and Brian King, there is wide variation in tourists' level of involvement in wine-based activities. Drawing on the findings of a survey measuring levels of involvement in and perceptions of wine tourism, the researchers provide useful information for marketers aiming to develop targeted trips and marketing strategies. Interest in wine tourism has increased worldwide as tourists seek "authentic and individualistic experiences" while on...

IHG Promotes Willemijn Geels to Vice President of Development, Europe

IHG | March 4, 2019

IHG® (InterContinental Hotels Group), one of the world's leading hotel companies, has today announced the promotion of Willemijn Geels to Vice President of Development, Europe. In her new position, Willemijn will be responsible for driving the expansion of the group's brands across the European Business Unit, encompassing luxury, upscale and mainstream opportunities through managed and franchised deal structures. In addition to identifying new opportunities, Willemijn's team will continue to work closely with owners and investors in a support and advisory capacity to drive long-term revenue. Willemijn, who is fluent in five European...


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