COVID-19 Is Driving Hotel Guests to Focus on Wellness

Amadeus Hospitality | October 7, 2020

Following COVID-19 health concerns, hotels that address the expectations of the new wellness-focused guest will be best positioned to attract bookings in the return to travel. COVID-19 has no doubt created global disruption, particularly in the hospitality industry. Yet, with change comes opportunity, and the chance to reevaluate how we can emerge from the crisis stronger and more resilient. With individuals around the world focused more on health and wellbeing, providing a deeply relaxing and wellness-focused hotel experience is likely to be valued now more than ever before. “It generally takes a major event to be a catalyst for r...