Drive Direct Revenue with Paid Search Audience Targeting
GCommerce | October 10, 2017
By Emily Speicher | GCommerce Solutions | Account Manager Audience targeting and its introduction to Search Engine Marketing: As advertisers, we have the option to add specific audience targeting to paid search marketing campaigns. Google's audience targeting was originally only available on display networks and YouTube campaigns, but in May 2017, Google expanded audience targeting to its paid search ad network. For advertisers in the hospitality industry, the in-market audience targeting options include demographics, such as age and gender. Audience targeting for hospitality PPC: Age plays a vital part in marketing for the hotel and ho...
Appointments/People on the Move
All Things Independent
Ulrich Schwer Appointed General Manager of Hotel de Rome, Berlin
STR: U.S. Hotel Results for Week Ending 3 June
Nothing Is Free, Even Free Shipping
Hard Rock Hotel & Casino Ottawa Celebrates Groundbreaking
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.