HEBS Digital | March 15, 2019
By Nick Papa, Senior Copywriter When Marie Kondo first published "The Life-Changing Magic of Tidying Up" in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo's KonMari method to organizing your website would have been unheard of. Back then, landing pages were the name of the game — the more you could create, the better. But as the decade progressed, Google changed the rules. While it was common to have several landing pages targeting variations of the same keyword (e.g., separate landing pages for "hotel near Brooklyn Bridge" and "hotel in lower Manhattan"), Google began to fa...
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