website development
Understanding Google’s Guidelines Regarding Spammy and Misleading Practices
Lodging Interactive | October 23, 2023
Google Announces Completion of October 2023 Spam Update Google confirmed the completion of its Spam Update rollout on October 20, following the initial announcement made on October 4. On October 20, Google successfully concluded the rollout of its October 2023 Spam Update, aimed at combating thin and deceptive content on the web. The October 2023 Spam Update specifically targets thin, duplicated, misleading, or overly promotional content. It's a call to action for publishers to revisit their websites and ensure they align with Google's updated spam prevention measures to continue ranking well in search results. Google Announces Comple...
Lodging Interactive Launches Affordable Data-Driven Hotel Websites: Empowering Every Hotelier
Lodging Interactive | October 16, 2023
A new, modern, and fully responsive hotel website starts at just $2,500 for website development and a monthly fee of just $399. PARSIPPANY, NJ - Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the launch of its affordable subscription-based website design and marketing services platform. “Today, hotel websites continue to be dynamic and have become interactive platforms shaping guests' first impressions and driving bookings,” said DJ Vallauri, Founder & CEO of Lodging Interactive. �...
What Your Hotel Needs to Know About FTC’s Stand Against Fake AI Generated Reviews
Lodging Interactive | August 3, 2023
The FTC acknowledges the emergence of generative AI and its potential impact on creating fake hotel guest reviews. The Federal Trade Commission (FTC) is taking a stand against deceptive practices in online reviews and social media metrics. With a proposed formal ban, the FTC intends to crack down on fake reviews, testimonials, and the use of phony followers and views to artificially inflate social media metrics. This means we’ll see a lot more hotels and travel businesses get authentic reviews and followers in the future! This latest move by the FTC builds upon previous actions targeting fake reviews. In 2019, the agency fined a third-p...
Lodging Interactive Launches Social Media Service to Help Hotels Find Job Candidates From Locally Targeted Social Media Users
Lodging Interactive | May 8, 2023
Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, has launched its HR omnichannel marketing service that aims to help hotels locate and recruit candidates for their vacant job positions. The new service leverages social media platforms, Facebook, Instagram, and Text Messaging to find job seekers in specific geo-targeted areas and then connects them with open job positions available at a property. Job seekers can access the job descriptions on their mobile devices and apply online. The completed applications are sent in ...
Lodging Interactive Announces 2022 Hotel Christmas Tree Competition Winner
Lodging Interactive | January 25, 2023
It was a close race, as hotels around the world battled it out for Lodging Interactive’s first annual Instagram Hotel Christmas Tree Competition that aimed to support local hotel charities. The stakes were high, and the competition was fierce, but in the end, only one could come out on top – the JW Marriott Houston Downtown Hotel. “We had a lot of fun with this contest, and more importantly, we are now supporting the winner’s local charity, Heaven Instead, by awarding $1,500 on behalf of the JW Marriott Houston Downtown Hotel,” said DJ Vallauri, Lodging Interactive’s Founder and CEO. “The contest ran from November 30th...
GCommerce Launches Metadesk to Empower Hoteliers to Take Control of Their Metasearch Channels
GCommerce | July 14, 2022
Park City, Utah, July 14, 2022 -Officials of GCommerce, a leading, hospitality digital marketing agency, today announced the launch of a new metasearch platform, Metadesk. Metadesk is a software-driven experience designed to address known pain points and frustrations experienced by hoteliers regarding the management of their metasearch channels while leveraging GCommerce’s world-class media management and optimization skills. “Metasearch is quickly being categorized as a revenue management tool, and Metadesk is here to challenge that notion,” said Lindley Cotton, president & partner, GCommerce. “Metasearch advertising shou...
Lodging Interactive Selects ReviewPro to Power Its CoMMingle:Engage Reputation Management Services
Lodging Interactive | March 1, 2022
PARSIPPANY, March 1, 2022 - Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry, today announced it had implemented ReviewPro’s online customer review platform to power its CoMMingle:Engage reputation management services. “Over the past six months, we have evaluated numerous guest review SaaS platforms and have found ReviewPro to be the most advanced and best suited to meet the unique needs of our CoMMingle:Engage reputation management services business,” said DJ Vallauri, Founder and CEO of Lodging Interactive. “The ReviewPro pl...
Lodging Interactive Helps 2 & 3 Star Properties Thrive Online With Affordable Website Solutions
Lodging Interactive | March 3, 2021
Award-winning digital marketing and social media engagement agency, Lodging Interactive, announced the continued expansion of its HotelSiteXPRESS custom website and digital marketing programs tailored to meet the unique needs of 2 and 3-star properties. HotelSiteXPRESS offers an affordable mix of digital marketing services on a low-cost, monthly subscription basis with no long-term contracts and a website ownership program. “Since 2001 we’ve helped hundreds of full-service luxury properties capture increasing levels of online market share through our various technology and service offerings. And now, for properties with limited bu...
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