Travel Tripper | May 15, 2019
New direct booking tool helps hotels personalize website offers in real time, boosting conversion rates and direct revenues (NEW YORK) - May 15, 2019 — The newly-merged Travel Tripper and Pegasus announced the launch of Conversion Plus, an innovative website tool that enables hotels to automate smart, personalized promotions to potential guests by combining CRS rate data with the user's behavior, search history, and preferences. The solution enables hotels to significantly increase conversion rate and direct revenue while improving guest engagement on their websites. "Conversion Plus is a game changer for hotel marketers who face...
Hotelogix | April 23, 2019
Before we dig into the ways to increase hotel direct bookings, hope you're convinced with the "Why of Direct Bookings". If not, you can check this blog of ours that highlights the reasons to have a strategy for hotel direct bookings. Now, let's come to the topic - how to have a 'book direct' strategy? How would you plan to get more direct bookings when the average hotel website conversion rate stands at below 2%, despite hoteliers spending on marketing and SEO activities? Well, there is no definite, isolated way to drastically increase direct bookings at your hotel. Increased direct booking is a result of many collaborative efforts. And...
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