website conversion rate
Max Starkov | June 17, 2022
By Max Starkov Background: As the digital customer journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage, convert and retain their best potential guests. Today’s typical online travel consumer is exposed to over 250,000 micro-moments a year and undertake a complicated journey of 45 touchpoints (websites, apps, content) via multiple devices before making a hotel booking (Google). Hotels are not just competing with OTAs, their competitive set, and short-term rental accommodations on platforms like Airbnb, Vrbo, Booking, they are also competing with every micro-moment that ...
HEBS Digital | February 5, 2018
By Max Starkov Background As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today's typical online travel consumer is exposed to over 38,983 micro-moments in any 60-day timeframe, during which time they visit an average of 18 websites via multiple devices in eight sessions before making a hotel booking (Google). Hotels are not just competing with OTAs, their competitive set, and Airbnb—they are also competing with every micro-moment that distracts the travel planner, such as emails, text messages, vide...
HEBS Digital Guarantees Hoteliers a Boost in Direct Bookings with a 40% Website Conversion Rate Uplift
HEBS Digital | October 3, 2017
NEW YORK, NY — October 3, 2017 — To address the needs of today's hotelier to increase direct website bookings and lower distribution costs, HEBS Digital announces a new promotion that guarantees a 40% increase in website conversion rates with the purchase of a new website. Considering that, on average, less than 2% of website visitors ultimately make a booking, this limited-time promotion can have a profound impact on any hoteliers' bottom line. As part of this promotion, hoteliers will receive: A 25% credit towards the design and development of a new responsive website The award-winning smartCMS® Website Technology P...
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