So You Want to Host a Webinar

Daniel E. Craig | June 25, 2019

By Daniel Craig I love giving webinars. Attendees can’t see me, so I can wear pajamas and drink wine. I can’t see them, so I don’t know when they’re rolling their eyes or falling asleep. And if anyone asks a hard question, I can just mute them. Try doing that at a conference. But seriously. Done well, webinars are a cost-effective way for companies to reach a large, global audience and drive sales leads without having to travel or pay conference fees. This may explain why it seems like everyone is doing webinars these days. Problem is, today’s corporate webinars are often poorly organized, sparsely attended, rife with tech ...