Think Small: Rethinking Hotel Technology for a New Era

Margaret Ady | February 4, 2020

By Margaret Ady When Volkswagen introduced the Beetle to the United States in the 1950s, it did it with a revolutionary and wildly successful ad campaign: “Think Small.” Original “Think Small” VW Ad Given it was a decade of giant, gas-guzzling American cars from the likes of GM and Chrysler, the campaign needed to entice consumers to go against the grain. They would have to see the value in a small, simple, and inexpensive European car. The Agency notes, “The ad tapped into a sense of disconnect that the public was feeling as a result of being pressured to buy and consumer for so many years. This was especially felt by youn...