Travel Outlook | March 8, 2022
How to translate the labor shortage The hospitality industry is obviously a global industry. Hotels connect people from all over the world and bring them together under one roof. Industry insiders understand the importance of having a multilingual staff at all hours. Given recent labor shortages, it is becoming increasingly difficult for hotels to find adequate staffing. Finding a bi or multi-lingual staff member can seem next to impossible. Even before the complications of the last two years, language barriers have plagued hotels for the duration of their existence. For customers, nothing is more frustrating than trying to reserve a r...
David Berger | January 30, 2020
By Dave Berger “Service with a smile” has always been a common hospitality practice in the United States. Welcoming some international guests with this non-verbal cue, however, can be problematic. In Japan, a smile often conveys anger, sadness, or embarrassment rather than joy or friendliness. In Russia, smiling at a stranger is considered insincere and impolite. In the U.S., people nod their heads in agreement or acknowledgement; in Greece, Turkey, and other nearby nations, a single nod of the head upward actually means “no.” And forget offering international visitors a thumbs up. For many cultures, this gesture is vulgar and rude...
Dave Berger | January 21, 2020
Investing in translation technology will facilitate accurate dialogues with the world’s 1.4 billion tourists arriving at hotel properties By Dave Berger 2019 is the year of “experiential travel,” with guests demanding more seamless, personalized and transformative stays. With the travel industry already achieving 1.4 billion international tourist arrivals worldwide (two years ahead of the 2020 prediction according to the UN World Tourism Organization), hoteliers need to address the most basic hospitality principle – hotel-to guest and guest-to-hotel communication. Today’s modern, mobile-dependent travelers expect a frictionles...
Expected Global Tourism Boom in 2020 Is Fueling the Need for Voice Translation Technology at Check In and Beyond
David Berger | January 16, 2020
Voice on command is not just for the guestroom; Hoteliers are finding the Google Assistant’s interpreter mode + Volara to easily and accurately streamline guest communication By Dave Berger Research suggests that customer-experience (CX) technologies that serve every touchpoint, add personalization and drive satisfaction were at the top of operators’ wish lists for 2020. To be effective and deliver a rapid return on investment, these solutions must successfully delight guests, increase operational efficiencies, inspire loyalty, and generate profits. One technology that is checking all these boxes – yet is often overlooked – is d...
Personalized Prices – the Next Step in Hotels’ Online Presence?
European Hotel Profit Tops 2019 Levels
São Paulo Leads Hotel Profitability Recovery in Latin America
The Lux Collective and Jumbo Group Sign Hotel Management Agreement to Build the First LUX* Urban Resort in Guangzhou, China
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