Jessica Kaiser | October 30, 2019
By Jessica Kaiser If you’re looking at your phone or computer, it’s increasingly likely that you’re watching video. Facebook executives, including Mark Zuckerberg, have repeatedly stated over the last few years that by the end of the decade, video will make up the vast majority of what we see in the News Feed. As large a slice of our time that video takes up today – whether it reaches us through paid spots, email, websites, or social – that number will only tick up, across all demographics. Simply put, hotels that aren’t investing (or considering investing) in video content risk having their messaging slowly drowned out over...
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