victoria hsia
Five Tips for a Successful Cyber Monday Campaign
HEBS Digital | October 18, 2018
By Victoria Hsia It's no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers aren't just searching for deals earlier, they're also making more purchases over a longer period of time. According to Adobe Analytics, American consumers spent $19.62 billion online between Thanksgiving and Cyber Monday in 2017, a 15% increase year over year. With the heavy saturation of Cyber Monday deals online, the market has inevitably become more comp...
Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings
HEBS Digital | January 30, 2018
By Victoria Hsia Facebook Advertising has always proven its value for brands striving to reach the platform's massive audience, but now it may become even more valuable. In a recent announcement, the social media platform revealed upcoming changes to its News Feed algorithm which prioritize organic content from family, friends, and groups. This means that users can expect to see less organic brand content, giving brands more pressure to invest in Facebook Advertising in order to maintain and build reach in the News Feed. While Facebook continues to limit brands' organic reach, it also continues to develop more effective Facebook Adverti...
The Smart Hotelier’s Action Plan to Capitalize on Facebook City Guides
the Author and HeBS Digital | March 23, 2017
By Victoria Hsia Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on the mobile app, City Guides serve as Facebook-curated destination guides, complete with recommendations of places to go and things to do. This functionality was first launched back in December, but is now being rolled out on a larger scale. How Do Facebook City Guides Work? There are two ways to access a City Guide: by tapping "City Guides" in the app menu or by searching for a particular city in the search bar. When you access City Guides through the app's menu, you will see various...
How to Jumpstart Your Hotel’s Direct Bookings Through Social Media
the Author and HeBS Digital | September 19, 2016
By Victoria Hsia In hospitality marketing, the digital landscape is constantly evolving and the travel consumer journey to a direct booking is becoming more and more complex. To help you better navigate the digital landscape and shift share to the direct online channel, HeBS Digital's "Jumpstart Direct Bookings" Series shares industry best practices to boost direct bookings through the top revenue-generating marketing channels. From SEO to Multichannel Campaigns, you'll learn insider strategies and concrete action steps to start shifting share from the OTAs today. The first best practices action plan covered how to jumpstart direct book...
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