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vertical booking usa

When Does the Guest Experience Start?

Vertical Booking | January 23, 2019

By Mark Lewis-Brown, President & CEO of Vertical Booking USA Think back to your last trip and the happiness, excitement and anticipation that you felt about it… Now think about when those happy feelings started. Was it as you sat at the airport, waiting for your flight? Or was it the moment that you landed on the tarmac in your destination? Or was it when you arrived at your hotel, credit card in hand, ready to check-in to your room? Or, maybe, was it the minute that you decided to take a trip… even before you decided where you'd go… or when you'd go on the trip… or what you'd do while you were there? ...

Vertical Booking USA Continues to Increase Its Client List in North America

Zucchetti | September 19, 2018

Portland, Ore – September 19, 2018 – Vertical Booking USA, part of the Zucchetti Group, is proud to announce their selection as the primary provider of reservations technology for many prestigious, award-winning hotel chains, with new deals closed in the third quarter of 2018. "It has been a very exciting year for Vertical Booking USA, as we've experienced tremendous growth in the highly competitive North American market," said Mark Lewis-Brown, CEO and President of Vertical Booking USA. "We have added new team members in every department, including technical support, programming, sales, marketing and client services, to ens...

Discounting is for Dummies – Part Three

Vertical Booking | July 3, 2018

Drive More Direct Bookings Without Sacrificing Your Bottom Line By Mark Lewis-Brown, CEO & President at Vertical Booking USA One of the best – and worst – things about the hospitality industry is how much most hotels have in common: they're offering relatively similar products and have a great deal of competition within their immediate marketplace - other hotels, alternative accommodations and the OTAs - which, in most cases, leaves hoteliers waging an uphill battle to profitability. But instead of thinking outside of the box when it comes to boosting direct bookings, decreasing the cost of acquisition and increasing ove...

Discounting Is for Dummies – Part Two

Vertical Booking | June 8, 2018

Drive More Direct Bookings Without Sacrificing Your Bottom Line By Mark Lewis-Brown, CEO & President at Vertical Booking USA Remember last week when we decided that discounting is for dummies – and made it official by shouting it from our rooftop patios? If not, you've got some catching up to do! Today, I'm going to share the second (of three!) important takeaway from this article series: how hotels can boost direct bookings WITHOUT discounting or adversely affecting their bottom lines. So, let's get started. Close your eyes and think back to the last time that you were more than satisfied with a hospitality experience –...

Discounting Is for Dummies – Part One

Vertical Booking | May 29, 2018

Drive More Direct Bookings Without Sacrificing Your Bottom Line By Mark Lewis-Brown, CEO & President at Vertical Booking USA For many years, hoteliers have been throwing away potential revenues right-and-left, offering huge discounts to lure bookers back from the OTAs and alternative accommodation options. I'm here today to tell you something that I need you all to hear: discounting is the best way for your hotel to go from profitable with a high cost of acquisition, to a property with high occupancy, a low cost of acquisition, but (and this is a BIG but) one that is barely able to afford to stay in business. I know that if I listen...

Cloud5 Adds Vertical Booking USA to Its Growing Roster of Contact Center Clients

Vertical Booking | March 14, 2018

Fast, seamless takeover of voice reservations for select Vertical Booking USA properties ensures guest service, increases revenue Chicago, IL (March 14, 2018) — Cloud5 Communications Contact Center, the leading provider of voice reservations and enhanced agent services exclusively for the hospitality industry, today announced that Vertical Booking USA has implemented Cloud5 Voice Reservation Services across 45 of its properties. The addition of these properties expands Cloud5's established relationship with Vertical Booking USA, making it one of the company's largest distribution and revenue management partners. Cloud5 provides hi...

Vertical Booking Increases Its Reach in North America

Vertical Booking | August 28, 2017

Portland, Ore – August 28, 2017 – Vertical Booking, a recognized leader in global reservation technology, is proud to announce the strategic growth of its operation, strengthening their reach in the North American market. Vertical Booking continues to add PMS interfaces to support its clients. This year, integrations to Anand Systems (ASI), StayNTouch and WebRezPro were added, bringing the total to more than 75 fully operational XML Property Management System interfaces. In addition, the company strengthened their offerings in metasearch, improved booking engine tools, and increased customization options available to indepen...

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