vera lye

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vera lye

Of Battlegrounds, New Channels and the Need for the Right Strategy

Vera Lye | August 21, 2018

By Vera Lye Over a couple of beautiful winter days Down Under, hotel practitioners gathered at the Sydney Exhibition Centre at the No Vacancy Accommodation Expo 2018 to listen to experts discuss changing trends and challenges faced by the industry. In such company, a discussion about the battlefield with new soldiers will inevitably ensue. This time was no different. The hospitality distribution chain was once again described as a "battleground" – a fight for customers and for ownership of those customers. A panel, entitled "Airbnb vs. hotels vs. OTAs," looking at the upsides and the downsides of the distribution landscape, starte...

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