Why User Generated Content Can Benefit the Hospitality Industry This Summer
Adam Dornbusch | June 16, 2022
By Adam Dornbusch From weekend getaways to tropical escapes, hotels and resorts across the globe will see an influx in guests staying at their locations this summer. In fact, Expedia Travel Group predicts this summer will be the busiest travel season yet as consumers continue booking flights both domestically and internationally. Fortunately, this increase in the number of travelers also brings an increase in the amount of potential marketing content hotels and destinations can gather. As guests visit new locations, they’ll also be snapping photos and videos to remember their trip in key spots such as pools, spas, dining spots, rooms, an...
Reputation Management for the Post-Covid Hotel
Larry Mogelonsky | September 9, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) How has reputation management for hotel brands evolved in the wake of the pandemic? Do travelers rely more or less on third-party reviews? Have their top criteria for judging a property changed? Can we attribute a specific dollar amount for how much a good or bad review will cost an organization? These are some of the questions I ask myself when confronting this relatively new field. So that we’re all on the same page, when we refer to reputation management we are discussing the capacity of user-generated content (UGC) stemming from a guest’s experience to alter another customer...
Appointments/People on the Move
All Things Independent
voco Guadalajara Neruda Opens in Mexico With 104 Guestrooms
IHG Signs With Arabella Group to Develop Three New Hotels in Egypt
STR: U.S. Hotel Results for Week Ending 18 March
SAHIC Preview: Business Travel Demand Returning Across South America
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.