upselling
The New Wave of Brand Loyalty
Travel Outlook | August 3, 2021
How Your Hotel’s Voice Channel Can Influence and Shape Traveler’s Buying Behavior Travel has gone through a year of unprecedented challenges. 2020 was, without a doubt, the single most difficult year in the hospitality industry in recent history. With that behind us, we enter unchartered waters where anything is possible. Now, as travel emerges from a slumber, hoteliers have a unique opportunity to reshape customers' purchasing habits that were all but forgotten. Travelers, like all consumers, are habitually minded. Changing a person’s purchasing behavior is no easy task. Habits dictate nearly half of every decision we make, an...
Think ABS to Grow Revenues for the Long-Term
Larry and Adam Mogelonsky | June 23, 2021
By Larry and Adam Mogelonsky No, this isn’t a car pun that implies you should put the brakes on operations or capex. By ABS, we’re referring to attribute-based selling or, more specifically for hotels, the ability to sell guestrooms on more than just their room categories by allowing customers to search for specific in-room features or even by offering upsell opportunities. Some of these to consider are: Adjoining rooms or configurable spaces for cribs or remote work Technological enhancements and IoT integrations Connected rooms with shared common areas Key amenities like a jacuzzi, terrace or private pools Unique ...
The Unforeseen Pandemic Outcome: Normalization of the Digital Nomad Lifestyle
Jos Schaap | May 25, 2021
By Jos Schaap In the past 12 months, millions globally have been forced to work from home due to domestic lockdowns and restrictions. Now, after a year of remote work, and as many worldwide are vaccinated in increasing numbers, organizations are getting serious about what a return to the office will look like. However, companies may have a hard time dragging everyone back to the office. The pandemic highlighted many advantages of remote work and employees won’t be quick to give them up. They want to keep their newfound work-life balance. The future looks hybrid: Flexible work is here to stay. While occasional remote working this wa...
ROOMDEX, A Hotel Upsell Innovator, Releases Full 2-Way Integration With Oracle Hospitality’s OPERA PMS
ROOMDEX | May 19, 2021
Hotels using OPERA PMS and OXI can now leverage automated digital upselling to increase profits. Santa Cruz, CA – May 19th 2021 – ROOMDEX, the leader in hotel upselling automation, is happy to announce the release of its full 2-way integration with Oracle Hospitality's OPERA PMS using OXI. This integration will enable hotels using OPERA PMS to enable fully automated digital upselling to increase profit margins, while eliminating the current manual administrative tasks hotel staff has with upselling. ROOMDEX’s Upgrade Optimizer is an automated hotel upsell tool that generates revenue directly to a hotel’s bottom line. ROOMDEX int...
Digital Upselling: Go Where the Margins Are!
ROOMDEX | March 24, 2021
By Jos Schaap - ROOMDEX Due to the ongoing pandemic, hotels have lost several months’ worth of business. The reopening and rebound period are slower than initially expected and occupancy levels will take time to recover to pre-crisis levels. As a consequence, it’s critical to make the most of every booking to maximize average spend and revenue. Digital upselling can be a quick and easy way to both improve your guests’ experience while simultaneously giving your revenue that much needed boost. What to sell? This question may appear to be basic but not every upsell…sells. For many hoteliers, the reality is that typically upsel...
How to Upsell 101: Too Much Choice Can Lead to No Choice
ROOMDEX | February 23, 2021
By Jos Schaap Shouldn’t lots of choices be good for customers? If you ask most people whether they like having a choice, the answer will be yes. How can options possibly be a bad thing? Anyone who has worked in hotel marketing has, at one time or another, been asked to fit numerous offers into one email. Pre-arrival emails, in particular, are crammed to the hilt with hotel information and upsell choices. We call it the shotgun approach. Having a lot of choices is great — until it’s not. Many people argue that more choices equal more conversions. Rationally speaking, the more choices you offer your customers, the more sales you ...
The Hotelier’s Wishlist for Santa
Jos Schaap | December 22, 2020
By Jos Schaap – CEO & Co-Founder at ROOMDEX Another year is winding up and looking back, I can say with confidence that when we all returned from the holidays last January no one could have foretold the year we were about to face. As the year rolled on, we clung onto the idea that a return to some sort of normality was just around the corner. However, flight, occupancy and visitation numbers continue to be devastatingly below norms. But with a vaccine in its very early stages of a role out, there are many reasons to be cautiously optimistic as we look to 2021. It is expected that travel will begin on its path to normalcy in Q2 an...
Hotel Sales Habitudes for the Long Ride to a Slow Recovery
Doug Kennedy | October 15, 2020
By Doug Kennedy Now that we are beyond six months into this pandemic era, most hotel salespeople and their leaders have come to accept that it is going to be a long, slow ride to a full recovery. For those of us who have experienced loss, the emotions may have felt similar to moving through what grief counselors call the “Five Stages of Grief.” Although losing a loved one or going through a divorce is of course much worse than suffering a career disruption, the salespeople I speak with about this analogy seem to agree that their emotions have followed similar patterns. First, denial and waiting for something miraculous to happen to ...
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