Oracle Hospitality | November 2, 2022
By Laura Calin There is much debate in the hospitality industry about the future of ancillary services and upselling. Some will argue that the ancillary revolution is not forthcoming, but the data begs to differ. A recent Oracle study found that 81% of hoteliers surveyed expect a big service model shift between now and 2025, and 49% strongly agreed that special amenities and upgrades are critical to their revenue strategy. Moreover, customers seem game for this a la carte pricing. Over half of consumers, 54%, said they are willing to pay more to choose their view; 38% to choose their room; and 32% to choose their room floor; etc. Loo...
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