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How Many Followers Did Resorts and Hotels Lose During the Recent Twitter Purge?

Inntopia | July 20, 2018

We've all heard about bots and spam on Twitter, but when Twitter detects suspicious behavior (even if it's not a bot) they will "lock" those accounts until they can confirm everything is a-okay. Locked accounts haven't been much of a talking point thus far, but on July 11, 2018 Twitter announced: This week, we'll be removing these locked accounts from follower counts across profiles globally. As a result, the number of followers displayed on many profiles may go down. The New York Times claimed this could reduce the combined follower count on Twitter by up to 6%, so how did resorts' and hotels' follower counts fare? Take a look. The ...

Resort and Hotel Social Media Posting Drops 12-20% in 2015 Across All Major Sites

Ryan Solutions | January 12, 2016

One of the metrics we've researched semi-regularly over the years is YOY social posting frequency. At the intersection of adoption, content quality, and social ROI, it's been a telling stat to see spike in the early days and then plateau in 2013. But what about now? As we head into 2016, how often are resorts and hotels posting to social media? The Goods To find our answer we looked at 1,100 resort and hotel Facebook accounts. We found the average monthly posting frequency for every year since 2008. Here's how it looks. Resort and hotel Facebook posting frequency dropped from 25.0 posts per month in 2014 to 22.0 posts per month in 2015...

More than 1/2 of all Hotel Twitter Followers Haven’t Tweeted in the Last 60 Days

Ryan Solutions | December 8, 2015

If you've ever heard a social networking site brag about their "monthly active" metric, you may have wondered about the rest of their users. Twitter, for example, has 650,000,000 users with only about 45% active each month. Does that mean 45% of your followers are inactive as well? Here's what we found. The Goods To find our answer we analyzed over 500 hotel and resort Twitter accounts with more than 1,800,000 followers between them. Activity can be tough to measure, so we simply used the "last tweet date" publicly provided by Twitter as our indicator. So, how long has it been since these Twitter followers last tweeted? For the Twitter...

Hashtagging Your Way to Social Media Relevance

Jay York | June 26, 2015

Those Seemingly Inconsequential Hashtags are Crucial to Gaining More Exposure for Your Brand By Jay York Not so many years ago, many people probably paid little attention to that pound sign on the computer keyboard. You know, the one that looks like this: #. Then along came Twitter and what we have come to call the "hashtag," and social media marketing was changed forever. Yet not everyone takes advantage of hashtags the way they should, and that's unfortunate because if you are not using hashtags you are missing out on exposure for you and your brand. When you are on social media sites such as Twitter or Instagram, your goal should be ...

Nine Best Practices for Hotels on Twitter

Daniel Edward Craig | November 12, 2013

By Daniel Edward Craig On the heels of a wildly successful public offering and with over 230 million monthly active users, Twitter has emerged as an important marketing and guest service channel for hotels. But the social network has a distinct vernacular that can be confusing and intimidating. Whether you're a novice or a seasoned pro, here are nine best practices for making make the most of your Twitter presence. 1. Write a bio that kicks Your profile is the most important message you'll ever write on Twitter because it helps people decide whether to follow you. You can't say it all in 160 characters, so choose a few keywords to desc...

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