travel sentiment
A Tale of Two Travel Sentiments: Business Remains Negative While Leisure Still Upbeat
STR | December 7, 2021
With employees continuing to return to offices, ongoing vaccination progress, and the reopening of many international borders, the time would seem to be ripe for the return of business travel. Yet, even before the news of Omicron in recent days, there continued to be negative sentiment about the return of this segment whereas pandemic-era leisure travel sentiment remains buoyant. In November 2021, STR undertook an online survey of its Traveler Panel—an engaged audience of travel consumers—to examine the fortunes of the industry at this uncertain time. The research gathered the views of nearly 600 global business travelers. The lates...
Increasing COVID-19 Cases Dent Consumer Travel Sentiment
STR | December 1, 2021
As COVID-19 cases rise in many parts of the world, especially Europe, the travel industry may be set for another period of disruption as winter encroaches and traveler sentiment worsens. Uncertainty in recent days has mounted further as the new Omicron variant has spread quickly, leading to many countries reimposing COVID restrictions. The situation is particularly ambiguous as recent months had produced stronger levels of hotel performance with vaccination progress leading to buoyed demand, reduced restrictions and the reopening of many international borders. In November 2021, STR undertook a new online survey using its Traveler Panel...
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