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travel segments

travel segments

5 Things Gen Z Travelers Want: How Hotels Can Keep Up With the Cool Kids

Dianne Ang | April 6, 2023

By Dianne Ang Generation Z (or more commonly known as Gen Z) is the newest generation of travelers, and they show major differences from Millennials and other generations that come before them. This generation should be paid close attention to because their interests and trends will significantly shape the face of travel. They are already becoming increasingly important in the hospitality industry so let us explore five things that Gen Zs look for when they travel, and how hotels can adapt to their evolving needs and preferences. They are willing to spend more money on experiences than material things, something that travel capitaliz...

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