Travelers Spend Over 5 Hours Researching Trips On Average – Longer Than Flying From Los Angeles to Washington DC
Expedia Group | July 25, 2023
Research from Expedia Group uncovers how and where travelers plan and book travel, revealing the growing role of social media and advertising influence, top online resources, and the new online path to purchase. SEATTLE, July 25, 2023 - Expedia Group’s Path to Purchase research has revealed the travel content consumption habits of travelers as they seek inspiration and plan their trip, spending 303 minutes or over 5 hours on average with travel content in the 45 days prior to booking. The research, conducted by Expedia Group and Luth Research, sheds light on traveler preferences and behaviors throughout the online shopping journey a...
Tripadvisor | May 9, 2023
NEEDHAM, Mass., May 9, 2023 -- Tripadvisor®, the world's largest travel guidance platform, releases its latest Seasonal Travel Index, providing an outlook for global travel patterns and demand over the next three months. The Index includes top takeaways for the upcoming season, along with country-specific Tripadvisor demand data and insights from its latest traveler sentiment survey. Seasonal Travel Takeaways 1. The majority of travelers are planning summer trips With summer round the corner in the northern hemisphere, the next three months look set to be an extremely busy period for global travel, with over three-quarters of those su...
Jeff Sugar | August 15, 2022
By Jeff Sugar According to a 2022 Trend Report from the online vacation marketplace Vrbo, parents are giving their children a bigger say in travel planning, with 50 percent of families more likely to let their kids decide where to vacation than they were in the era prior to the pandemic. To adjust to this new paradigm, where the decision-makers span all ages, hotel and resort owners, operators and developers must evaluate their properties through a multi-generational lens – finding the balance between adult-focused amenities and activities that engage children to remain competitive for the short and long term. A good place for hote...
Expedia | October 9, 2020
SEATTLE, Oct. 8, 2020 -- Today, Expedia® reveals the latest phenomenon in pandemic travel behavior – the 'tripping point.' The tripping point is defined as the intense need for a break from the routine and the moment at which day-to-day responsibilities become too much and result in the desperate need for a change of scenery. For many adults, it would be an understatement to say the past six months or so have been a balancing act. Juggling new realities of work, school, household chores and errands can become monotonous, especially with little opportunity for a much-needed break. Through a survey of 1,000 adults aged 18-451, Expedia exa...
HEBS Digital | October 11, 2018
NextGuest Technologies' fourth magazine issue focuses on all things related to hotel digital marketing, how to reach guests throughout the travel planning journey, and insights into the future of luxury travel. Download now to learn about: The Evolution of Traveling: As global outbound travel booms, the luxury travel sector is embarking on a paramount transformation fueled by changing consumer preferences that will have far-reaching effects in the years to come. How Hotel Managers Can Generate Profits Above and Beyond Owners' Expectations: The economic collapse of nearly ten years ago brought not only havoc to the hospitality ind...
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