Expedia Group | May 18, 2021
SEATTLE--(May 18 2021)--Expedia Group reveals key insights shaping post-pandemic travel decisions, including emerging behaviors on searching and booking to new expectations on transportation and on-property experiences. The research, called “What Travelers Want in 2021,” surveyed 16,000 respondents in eight markets. The research was first launched in 2020 and tracks traveler preferences presenting new data year-over-year. Travel was put on hold in 2020 when the COVID-19 outbreak changed the plans of travelers all around the world. However, early this year, domestic and international searches began to increase. The desire for travel is ...
Larry and Adam Mogelonsky | February 10, 2021
By Larry and Adam Mogelonsky Every hotel property aspires to be luxury in one way or another, even as the word ‘luxury’ has become a bit overused in the past decade. As such, there are always new entrants testing out concepts and evolving various features, amenities or service offerings, all in an attempt to get one step ahead of the curve. The pandemic has, of course, shifted priorities but the pursuit of luxury still remains as a means of capturing guests’ hearts. Concurrent to this arms race amongst traditional hotels – and now also alternative accommodations – it is important that hospitality brands consider those accommod...
Kate Bielamowicz | May 8, 2018
By Kate Bielamowicz Selling "experiences" is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they're not focused on hotel rooms. They're motivated by the prospect of exciting experiences that chime with their personal interests. As a result, marketing efforts need to be pitched accordingly. When targeting people in the inspiration phase of travel, it's important not to try and sell them rooms and amenities. Instead, hotels should focus on promoting their destination and rewarding travel moments. How travel experiences influence the customer booking journey...
Chamberlin Public Relations | May 1, 2018
Travelers want a real sense of place when they stay in a hotel, and designers are doing their part to make sure guests feel completely immersed in a destination from the moment they arrive. Here are just a few notable hotels from historic to ultra-modern (and modern twists on historic properties) that are evoking destination in their design. Yotel The airline-inspired Yotel brand already has a solid presence in airports and in urban hubs alike. The New York property, opened in 2011, was designed in collaboration by Rockwell Group and Softroom, and blends the airport aesthetic with a distinctly Gotham vibe, starting with the façad...
August 10, 2015
August 10, 2015 - The everyday use of smartphones spills over to the tourist experience, according to Dr Dan Wang of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors in a recently published research article. The researchers argue that "understanding how the smartphone shapes the tourist experience cannot be separated from the way it is used in one's everyday life", to the extent that "everyday life and travel should not be viewed as completely separated entities, but rather special cases of each other". The impact of technology on travel evolves, they suggest, "as the traveler gain...
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