training for winners
Do You Want Your Emails to Have a Better “Open Rate?” Try These 6 Tipping Points Designed to Help You Accomplish That
Gary Hernbroth | October 15, 2020
By Gary Hernbroth "Irresistible attraction." "Curiosity." "Immediate attention." No, I'm not describing the light-headed feeling of romance. I'm describing three of the most critical elements that the subject line in your emails should contain. Just how important is the subject line? VERY. Without one -- and a good one, too -- your email is more likely to end up in the "delete" trash heap. TechJury reports that our average email inbox is 200 each day, with approximately 50% of them being spam. Alarmingly, 69% of email recipients report email as spam based solely on the subject line. Ouch! So what chance does your email h...
Gary Hernbroth | August 24, 2017
By Gary Hernbroth I don't know whether to laugh or cry when I hear someone say, "I'm not in sales, I'm in customer service." They apparently have not seen the light as to two important tenets that I've learned over my career, being on both sides of the sales and service coin: When you are selling someone something, you are providing a service to them; When you are giving someone customer service, you are in effect selling them something too. Here's why: When you sell a service or product, you are helping the person to get what they want, what they need, what they think they need, etc. The customer's percept...
Rolling Rocks & Ticking Clocks – Ways to Make Sure They Don’t Conspire to Keep You from Accomplishing Your Goals as We Start the New Year
Gary Hernbroth | January 6, 2016
By Gary Hernbroth Call it an epiphany. While shopping recently, I came upon this random pairing of pieces on a store shelf (pictured above). The juxtaposition hit me like a thunderbolt. Most likely, a store clerk just placed these items next to each other without any thought as to what they might represent together. Of course, out came my cell phone camera to preserve the moment! Why the thunderbolt? Please allow me to explain. One of the illustrations I frequently use in my training workshops when talking about accomplishing goals is of a person struggling to push a big rock uphill, all by themselves. The sculpture pictured here is per...
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