Tom Riccio | August 5, 2020
By Tom Riccio While America slowly but cautiously reopens amidst the pandemic, businesses – including hotels – can expect to see an increase in guest traffic. With this uptick, it is imperative for hotels to keep infectious disease control and prevention strategies in place. Establishments with a clear and effective COVID-19 prevention plan will be in a stronger position to differentiate their brands, rising to the top as industry leaders. Even as vaccines and more treatments become available, the hotel industry – and many other sectors – will need to maintain safety measures to meet customers’ expectations, cultivate ongoing tru...
Tom Riccio | July 22, 2020
By Tom Riccio Earning consumer confidence during the pandemic with a well-executed safety strategy is vital if hotels are to win back customers as the nation tries to reopen. With Covid-19 a major ongoing hurdle for the hospitality industry and consumers alike, the biggest opportunity for hotels is to protect and enhance their brand by implementing broad public health measures and communicating them effectively. A hotel’s health strategy will either put customers at ease and build trust or signal the establishment is disorganized and perhaps unsafe. Brands that provide comprehensive safeguards – plus variety and flair – will posit...
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