the hong kong polytechnic university
PolyU School of Hotel and Tourism Management Partners With World Travel and Tourism Council To Define the Future of Global Retail Tourism
PolyU’s School of Hotel and Tourism Management | September 27, 2023
The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University has joined hands with the World Travel and Tourism Council (WTTC) to support the sustainable development of global tourism. Undertaken collaboratively by teams from the SHTM’s Hospitality and Tourism Research Centre and the Council, the WTTC–SHTM Global Retail Tourism project offers critical data-driven insights into the key trends, challenges and opportunities shaping retail tourism in the post-pandemic era. Although travellers collectively spend billions of dollars every year on shopping, to date there has been a lack of an accurate estimate ...
Holidaying in the Metaverse
PolyU School of Hotel and Tourism Management | September 19, 2023
In the future, it may be more expensive, time-consuming, and risky to travel halfway around the world for a holiday getaway. What if we could experience a convincing virtual version of the real thing? The Metaverse – a parallel digital realm blending real and fantasy worlds – has been tipped as the next disruptive technology, on track to completely alter reality as we know it, and tourism and hospitality businesses should be preparing for the switch. Dr Michael Lin and Dr Daniel Leung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and their co-author’s new paper describe the Metaverse’s po...
Retail Tourism Represented US$178BN Accounting for 6% of Travel & Tourism’s GDP in 2019
The World Travel & Tourism Council | September 8, 2023
Barcelona, Spain: The World Travel & Tourism Council (WTTC) has today launched “Global Retail Tourism: Trends and Insights”, a report set to change the way we think about shopping tourism. The joint research between WTTC and the Hospitality & Tourism Research Centre of The Hong Kong Polytechnic University, in collaboration with The Bicester Collection, was published during an event which took place at La Roca Village, part of The Bicester Collection, in Barcelona, Spain, to coincide with the Village’s 25th anniversary. In 2019, retail tourism represented a substantial US$178BN, comprising 6% of the Travel & Tourism se...
Visiting Loved Ones May Drive Tourism Recovery
PolyU School of Hotel and Tourism Management | August 29, 2023
Whilst many tourists travel to experience new places, cultures and activities, others are visiting friends and relatives (VFR). VFR travel showed remarkable resilience during the COVID-19 pandemic, with many expats and immigrants returning to their countries of origin to weather the storm with loved ones. However, little is known about how pandemic-associated travel constraints were experienced by VFR tourists. Dr Pearl Lin of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University, working with co-researchers from Macao, have constructed an impressive new framework to pinpoint the travel constraints experien...
A New Flavour for Hotels
PolyU School of Hotel and Tourism Management | July 20, 2023
A priority of hotels worldwide is, quite naturally, attracting and catering to the needs of guests. Seldom do hotels invest heavily in strategies to cater to non-guests. However, according to Dr Sung Gyun Mun, Dr Linda Woo of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author, hotels’ food and beverage (F&B) departments can bring in big money by attracting customers from local communities – not just tourists. With important implications for businesses in the post-COVID-19 era of tourism recovery, the authors suggest that hotels may be able to use their F&B offerings to reach n...
Nostalgia-Motivated Tourism Through Virtual Trips
PolyU School of Hotel and Tourism Management | May 17, 2023
Virtual trips are destination “teasers” and a valuable way to attract new tourists. But what about returning tourists? Timely new research by Dr Hyejo Hailey Shin of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author offers an in-depth look at which elements of virtual trips are the most essential, and how these can be used to encourage returning tourists’ behavioural intentions via immersion and nostalgia. Intriguingly, stirring the emotions and nostalgia of returning tourists can boost their intention to revisit a destination, visit a similar destination and speak positively about...
To Refund or Not to Refund?
PolyU’s School of Hotel and Tourism Management | April 26, 2023
2020 saw unprecedented swathes of holiday cancellations. The year COVID-19 hit was a tough one for hospitality and tourism firms, who were forced to make swift decisions about changes to their refund policies. However, no one could clearly envisage how those crisis-induced changes would impact customer loyalty and trust. In the first study of its kind, Dr Daniel Leung and Ms Christine Seah of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University looked at customer reactions to generous or self-serving refund policy changes, and whether these are shaped further by the magnitude of changes and the format in w...
Getting Back on Track: Service Recovery in a Networked World
PolyU’s School of Hotel and Tourism Management | February 21, 2023
In today’s travel and events industries, multiple service providers work together to shape unique, complex and multidimensional customer experiences. However, such connectedness can come at a cost. Within a network or ecosystem of service providers, a single service failure can have cascading effects on all stakeholders. Yet we still know little about the optimal strategies for service recovery in such networked contexts. Filling this gap in the literature, Dr Karin Weber and Professor Cathy Hsu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University shed light on how customers perceive and react to serv...
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