tammy farley

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tammy farley

The Top 7 Hospitality Trends Every Hotelier Should Watch in 2019

Tammy Farley, President & Co-Founder, The Rainmaker Group | January 30, 2019

By Tammy Farley, President & Co-Founder, The Rainmaker Group Last year proved to be a strong one for the U.S. hotel industry, with occupancy, average daily rate (ADR), and revenue per available room (RevPAR) all trending positively. For 2019, STR and Tourism Economics1 optimistically project another year of growth. Changes in supply, however, will impact local market occupancy levels and hoteliers' pricing power, with many hotels experiencing more intense competition among key guest segments. To maintain profit margins, and stay ahead of the curve, consider your business in light of these top seven hospitality trends. Appealing to N...

HFTP International Hospitality Technology Hall of Fame 2018 Inductees Announced

HFTP | June 11, 2018

Tammy Farley and Jing Zhu will be inducted into the Hall of Fame at HITEC Houston Hospitality Financial and Technology Professionals (HFTP®) is pleased to announce that Tammy Farley and Jing Zhu will be inducted into the HFTP International Hospitality Technology Hall of Fame at the Hospitality Industry Technology Exposition and Conference (HITEC®) in Houston, Texas USA next week. Both were recognized for their generous knowledge-sharing, using their expertise to further advance industry practices and move hospitality technology forward. Both will be recognized on Tuesday, June 19, 2018 in a ceremony at the commencement of that m...

Rainmaker President Tammy Farley to Present Revenue Generation Session at AAHOA’s 2017 Women Hoteliers Conference

Rainmaker | September 13, 2017

Founder of industry's leading provider of revenue and profit optimization software will offer expert insight to fellow female leaders ALPHARETTA, GA. — Sept. 13, 2017 — The Rainmaker Group (Rainmaker), the hotel revenue and profit optimization cloud, announces that its president and co-founder, Tammy Farley, will be a featured speaker at the 2017 AAHOA Women Hoteliers Conference, which will be held Sept. 15-16 at the Embassy Suites by Hilton Anaheim North in Anaheim, Calif. Hosted by the Asian American Hotel Owners Association (AAHOA), the event brings together female hoteliers and top executives from across the country for ...

Rainmaker President Tammy Farley Named Finalist in 13th Annual Stevie Awards for Women in Business

Rainmaker | October 18, 2016

New York – October 18, 2016 – As an internationally acclaimed organization that honors the positive contributions of organizations and business professionals around the world, the Stevie Awards has named rainmaker co-founder, Tammy Farley, as a finalist in its 13th annual Women in Business competition. Nominated for female entrepreneur of the year for businesses that employ 11 to 2,500 individuals, Farley was among more than 1,500 entries in more than 90 categories, with finalists chosen by more than 110 business professionals. Members of five final judging committees will determine the Gold, Silver and Bronze Stevie Award p...

Tammy Farley, President of Rainmaker, is One of HSMAI’s Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization

Rainmaker | January 25, 2016

Honorees will be feted at annual Adrian Awards Dinner Reception and Gala on Feb. 16 ATLANTA – Jan. 25, 2016 – Eighteen years ago, Tammy Farley, president, co-founded The Rainmaker Group with company CEO Bruce Barfield. Today, she's an oft-acknowledged leader and visionary in revenue optimization. The most recent accolade comes from the prestigious Hotel Sales and Marketing Association International (HSMAI) which just released its list of 2015 Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. Selected by a panel of senior industry executives, the individuals recognized by the award are those w...

Rainmaker President Tammy Farley to Address Annual Production and Operations Management Conference

Rainmaker | April 30, 2014

Challenging Conventional Thinking and Traditional Models of Revenue Management Helps Create One of America's Fastest Growing Private Companies ATLANTA, GA - April 30, 2014 - When you run a multi-million dollar, high-stakes, high-reward, gaming enterprise, your instincts on how to price your hotel room inventory will take you only so far in the critical decision-making process. Few people understood this business principle more so than Tammy Farley and her longtime business partner, Bruce Barfield. The two Georgians launched The Rainmaker Group in Atlanta in 1998 as a way to help major gaming hotels and traditional hospitality companies...

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