sustainability
Hotel Marketing: Tackling Challenges, Crushing Goals in 2020
Jennifer Andre | January 30, 2020
By Jennifer Andre Increasing customer engagement, acquisition, and sales leads. Shifting consumer landscape. We’ve hit a new year, and decade, though the challenges and pressures on digital marketers haven’t changed dramatically from the year we just left behind. But now, add the increasing demands from guests and unique challenges facing hotel owners and hotel marketers, and 2020 gets a bit more exciting. Sustainability. One of the most important issues facing the world today, and a key factor in successful brand management for hotels, as consumers make it a shopping priority. Expect to see even more hotels pledging to eliminate sm...
Simple Steps Hotels Can Take for Climate Consciousness
Larry Mogelonsky | January 22, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Unarguably, the climate has noticeably changed in recent years. Weather patterns are more erratic and less predictable. Along the eastern side of North America, this currently means less snow. But for other places, like Australia, the perilousness of the situation may result in swift corrective legislation. Despite any rhetoric or debate, the fact is that every hotelier needs to recognize that being a good corporate citizen means doing your part. At all costs, you want to avoid being labeled a violator of our planet’s ecosystem, especially when there are many simple yet visible st...
Sustainable Tourism: Why Should Hotels Lead in This Effort?
Lisa Xie | January 21, 2020
Sustainable tourism has grown significantly is the last few years. Why and how can hotels implement more sustainable practices, taking inspiration from the UN SDGs? By Lisa Xie The tourism industry has one of the highest growth rates out of all industries in the world, accounting for 10.4% of global GDP and 319 million jobs (10% of total employment in 2018)1.. At the moment, there is no sign of a slump in this trend. In 2018, 1.4 billion international tourist arrivals were recorded (up 47% from the 2010s' 950.8 million) and the number is expected to rise to 1.8 billion in 2030. Hotels are only one of the many actors that play a big...
Julia Massey Appointed Vice President Global Sustainability Kempinski Hotels S.A.
Kempinski | January 13, 2020
Geneva, 13 January 2020 – Kempinski Hotels S.A. has appointed Julia Massey as Vice President Global Sustainability. As part of the Operational Strategy team, Julia will be responsible for driving and developing a complete set of sustainable standards and initiatives to instill sustainability across the company’s guest journey and operations. Improving the sustainability performance as well as achieving an eco-label accreditation for existing activities in this field will be core topics for her. Julia Massey brings to her new career step an experience of 14 years in consulting and management in the area of sustainability and climate ch...
The Future of Food: What Is It Made Of?
Samuel Wich | January 3, 2020
By Samuel Wich At long last, traditional food production is about to be disrupted. The future of food is high-tech, local and taking into account the needs of our planet. The way food has been produced in the past has led to countless problems. At long last, traditional farming and distribution practices are about to be disrupted. The future of food is high-tech, local and taking into account the needs of our planet. What is the future of food made of, why we cannot continue the way we used to produce and what practices will be replacing current approaches of handling food? The future of food: new realities for the industry Currentl...
Sustainable Hotels: Learnings from Designing a Carbon-Positive Hotel
the authors | December 19, 2019
With over 60% of consumers world-wide worried about climate change, the notion of sustainability has become more pressing than ever. Designing a Carbon-Positive Hotel – Challenges From Single-Use Plastic Ban to Carbon-Neutrality: what practices should be embraced by sustainable hotels While working on the assignment of designing a climate positive hotel, we conducted research about the biggest carbon emitters and challenges of hotels. Our research concluded that greenwashing is one the biggest issues the industry is facing. Greenwashing is the act of companies trying to attract the growing green market through false public relations ...
Saving on Utility Bills in Hotels
Sam Reed | December 18, 2019
There are close to 50,000 hotels and motels in the United States, and they spend around 6 percent of their operating costs on energy each year, according to Energy Star. Most of that is used for lighting and climate control. Because hotels and motels operate 24 hours per day, those two things run almost constantly. Making a few energy-efficient changes can make a big difference. Energy consumption at hotels also accounts for 60 percent of its carbon footprint. Upgrade your lighting Most of the changes to lighting can be done inexpensively while cutting a hotel’s energy bill by as much as 20 percent, according to Carbon Trust. Car...
Sustainable Hospitality Brand, Shepherd Eco, Launches in Wynwood, Florida
Shepherd | December 16, 2019
MIAMI BEACH, Fla., Dec. 16, 2019 - Lucky Shepherd announces the launch of its Shepherd Eco sustainable hospitality brand with a flagship location in Wynwood, Miami. The project, developed by Shepherd Atma and Hoar Program Management (HPM), with Touzet Studio as architect and Gensler as interior design, is slated to open late 2022. Shepherd Eco offers extraordinary, one-of-a-kind experiences - thoughtfully designed and curated to withstand the test of time. The brand finds its roots in the deeply intertwined concepts of sustainability and humanity - the dual heartbeats that drive these Eco-systems - thriving, dynamic communities weavi...
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