stephanie smith
10 Items to Include in Your Hotel Marketing Budget
Stephanie Smith | October 21, 2019
By Stephanie Smith Now is the time to ask for funds for your 2020 hotel marketing budget. Here are some must-have digital marketing items to include and how to think through that process. Note for branded hotels: be sure you understand what the brand does for you, and what you need to handle at the hotel level. The brand sets aside funds for branding but generally does not make its way down to promote specific hotels. For Marriott, you have the option to opt into Marriott Digital Services. If you are a Hilton, you are automatically enrolled in Hilton Advance and can opt into Hilton Amplify and Elevate. Gather Reports and Analyze Tre...
How to Optimize for Marriott SEO
Stephanie Smith | September 12, 2019
By Stephanie Smith There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set. Doing Marriott SEO (Search engine optimization) is just one differentiating technique when understanding where brand marketing stops and individual hotel marketing begins. Whether you are doing it yourself, hiring Marriott Digital Services or an outside agency, consider these factors when doing search engine optimization (SEO) for a Marriott branded hotel. Factors in Marriott SEO For ease, let’s divide our SEO strategy i...
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