stephanie smith
Hospitality Organizations and Resources for Diversity, Equity & Inclusion
Stephanie Smith | March 25, 2024
By Stephanie Smith Previously, we published the Diversity, Equity, and Inclusion Defined article by Gissell Moronta, which gave you an understanding of the terminology and why DEI is important. The next step in learning more about DEI is to get involved. It doesn’t matter where you start, but you need to begin. We have compiled a comprehensive list of hospitality resources for you to get involved. Hospitality DEI Organizations These organizations outwardly support and create awareness for underrepresented communities in hospitality that allow anyone to participate. It is not applicable to organizations with internal departments or...
Create Your Hotel Digital Marketing Strategy Before Jumping Into Tactics
Stephanie Smith | March 1, 2024
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HSMAI DC Panel Will Explore Six Need-to-Know Issues in Hospitality
HSMAI Washington DC Chapter | October 9, 2023
WASHINGTON (Oct. 9, 2023) – The Washington, D.C., chapter of the Hospitality Sales and Marketing Association International today invited hospitality professionals from throughout the metropolitan area to attend its annual Directors Roundtable & Conference on Oct. 18 at the Washington Marriott Capitol Hill. The program will feature six top minds in the hospitality industry, who will engage the audience with presentations on artificial intelligence, talent acquisition, meeting planners, revenue growth, digital marketing and defining success. The guest speakers will be Michael Goldrich of The Hotels Network and Vivander Advisors, Lor...
Hotel Marketing KPIs Must Change to Achieve Commercial Strategy
Stephanie Sparks Smith | September 5, 2023
By Stephanie Smith If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus your attention on two specific areas: Are my marketing plays moving the needle relative to the competition in the channels of business that are actually booking right now? Are the dollars invested really changing the overall revenue picture of t...
Hunter Hotel Investment Conference: Revenue Strategy Panel Recap
Stephanie Smith | March 30, 2023
By Stephanie Smith Our team at Cogwheel Marketing attended the 2023 annual Hunter Hotel Investment Conference for a consecutive year and we wanted to be sure to share with our network the 10 Key Takeaways we extracted after packing in 3 days of education, collaboration and relationship building with hotel industry experts. The Hunter Hotel Investment Conference welcomed attendees to Atlanta in March 2023. The revenue strategy panel included: Isaac Collazo (Moderator) of STR Alex Cisneros of Red Roof Inn Casi Johnson of M3 Kate Burda of Kate Burda and Company Sarah Williams of Intermountain Hotels 10 Key Takeaways...
Tiered Marketing Approach to Hotel Recovery
Stephanie Smith | February 18, 2021
By Stephanie Smith Hotel markets across the US are behaving differently. They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns. While you cannot predict the future, you still need a plan. A tiered plan will give you what you should be doing now, then when there are positive signals demand is returning, have that plan ready. Here is a 3-step approach to creating a plan that works for your specific situation. 1 – Analyze the Data While your own hotel reports will show you what segments are traveling to our hotel and your direct competitive set, that may not be forward looki...
How to Audit (and Fix) Hotel Tax Rates to Save a Few Bucks
October 22, 2020
By Stephanie Smith With the amount of uncertainty in the world due to COVID19, now more than ever hotels must fight for every dollar! There is no easy reservation today. One of the most overlooked ways hotels can reduce their losses is by ensuring the correct tax rates are reflected on both your own website and all Online Travel Agency [OTAs] websites. Although seemingly intuitive, the review process is often ignored and forgotten. Once implemented, hotels are instantly guaranteed a few cents per reservations – which can really add up over time! Do a Tax Audit Against Your Own Hotel Website Check with your finance department on what...
Why You Should Not Invest in Metasearch Right Now
Stephanie Smith | September 3, 2020
By Stephanie Smith Buckle in kids, this is not a popular opinion. If you had asked me my opinions about MetaSearch pre-Covid, my response would be different. If you need a tutorial on what is MetaSearch, check out this article from Milestone. But, today, cash is tight. Budgets are being squeezed. While I still believe in “Book Direct” and the long time value of the customer, the customer has changed. Your loyal points fanatic is not traveling. Your corporate BT is not traveling. Who is traveling? Your local customer within a 1 to 2 hour radius of your hotel. Even if you leverage metasearch to get them to book direct on ...
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Today's News
Le Méridien Fort Worth Downtown Selects General Manager and Director of Sales
AKA Welcomes Hotel AKA Washington Circle to the DMV Metro Area
Valor Hospitality Partners Selected to Manage DoubleTree Suites by Hilton Hotel Huntsville South
Virgin Hotels Chicago Names Anderson Foote as New General Manager
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