Stay Safe initiative
Tom Riccio | July 22, 2020
By Tom Riccio Earning consumer confidence during the pandemic with a well-executed safety strategy is vital if hotels are to win back customers as the nation tries to reopen. With Covid-19 a major ongoing hurdle for the hospitality industry and consumers alike, the biggest opportunity for hotels is to protect and enhance their brand by implementing broad public health measures and communicating them effectively. A hotel’s health strategy will either put customers at ease and build trust or signal the establishment is disorganized and perhaps unsafe. Brands that provide comprehensive safeguards – plus variety and flair – will posit...
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