spa and wellness
Repositioning the Hotel Spa in 2021 via the PMS
Larry and Adam Mogelonsky | January 20, 2021
By Larry and Adam Mogelonsky The night is darkest just before the dawn. Winter lockdowns are in effect around the world and new variants of COVID-19 are driving us all further away from the much-vaunted recovery in the travel sector. But once these third or fourth waves have passed and the vaccine is widely disseminated, hotel guests will come roaring out of the gates. Still, there’s no going back to the way things were. Hoteliers cannot take a siloed approach to managing their properties; instead, they must think beyond ‘heads in beds’ and evaluate each guest holistically about how to maximize revenues on a per-guest (and not a p...
Hyperice Launches We Care, a Global Self-Care Initiative for Massage Therapists and Spa Directors
Hyperice | May 22, 2019
The Company Dedicates Over $1 Million To Enhance Therapists' Career Longevity by 50 Percent, Using Technology-Based Solutions Irvine, CA – May 22, 2019 —Today, Hyperice, a global recovery and movement enhancement technology company, announces We Care, a wellness initiative developed to increase the health and wellness for massage therapists worldwide. Hyperice, in partnership with the industry's massage and spa leaders, will be working together to improve therapist retention, productivity, service consistency, career longevity, and overall wellness in the workspace. The company believes that through technology-based wellnes...
Rising Capex, Development and Wellness Construction
Mia A. Mackman | April 22, 2019
By Mia A. Mackman This article reviews contributing factors to rising capital expenditures and investment demands in relationship to progressively important guest experiences and wellness attributes. As increasing wellness and lifestyle features continue to emerge across the hospitality sector focused on well-being, new value propositions continue to evolve. This article reviews Capex spending increases amid rising construction costs, and consumer demand with an emphasis on the value of incorporating enhanced spa and wellness-oriented property features. Transition and Demand Over the last decade, the spa and wellness sector has faced tr...
Spa 2.0: How to Find Profits in the Emerging Wellness 2.0
Babs Harrison | October 23, 2018
By Babs Harrison Face a stark reality: many resort and hotel spas disappoint management and owners alike when it comes to guest usage and the resulting profits. Word of advice: it will only get worse for those pursuing a rigid spa menu of services and activities. Spa just isn't a universally powerful guest magnet anymore, in part because of the sheer number of spas, in part because a "been there, done that" indifference has spread across many potential guests when they think about a spa vacation. Wellness is a powerful magnet - it's new, there's major buzz, and many swear by its benefits. That's why for those ...
Mitigating Spa and Wellness Investment Risks
Mia A. Mackman | June 22, 2018
By Mia A. Mackman Spa and Wellness program structures fall into a wide range of performance categories and operating models. For hotels, there are multiple applications that include combinations of relaxation, well-being and treatment-based sessions. While some of the newest and popular trends include features centered on health and lifestyle; there are often wide gaps between drive, delivery, and financial return. Having an acute understanding of how spa and wellness features intersect with perceived value and profitability percentages, conveys important impacts on asset performance, momentum and risk. Spa and Wellness structures that ...
Beyond Spa – Embrace the Wellness Revolution
Babs Harrison | June 8, 2018
By Babs Harrison Spa directors are in a funk. Many see declining bookings and just about all see diminished buzz but face reality: the pendulum has swung and the spa that had been so in maybe 10 years ago now is plummeting towards obsolescence. There's a stampede of guests occurring - just not for the same-old spa services. Smart properties already are enjoying boom times. That's the boldfaced message in a New York Times story by reporter Elaine Glusac headlined "Your Next Trip Might Change Your Life." Once upon a time, a pampering vacation involving lots of massages, some Sanskrit chanting, a twirl of a crystal, an...
Transformational Spa and Wellness Value Propositions
Mia A. Mackman | April 5, 2018
By Mia A. Mackman We are living in a time centered around people, purpose and progress. While the need to remain adaptable and manage one's daily schedule endures. Lifestyles are evolving led by a multitude of new social, political and professional changes. This has created a substantial and prevalent focus on being happy, and living with passion, energy and a sense of personal well-being. The natural outcome of these changes generates a profound shift in thinking. As more people become increasingly self-aware, this impacts a number of things, including personal values and life goals. Until recent years, the trickle of change has been s...
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