social media

/Tag: social media

social media

Hospitality Social Media Marketing News

Lodging Interactive | July 16, 2019

In two short weeks, Facebook, Instagram, and Twitter have all either announced updates or made updates to their platforms that will impact social media accounts for businesses in the hospitality industry. Keep reading to see all the changes and what they mean for hotels and resorts. Facebook Ads Organic “Top Fans” Targeting Option  According to Social Media Today, Facebook is rolling out a new feature that allows Pages to target their “top fans” with organic posts, showing the content only to them. This could be used to thank them, share exclusive content, or even try to increase the likelihood that big Page supporters see spec...

8 Questions to Ask Yourself Before Publishing to Social Media

Pipeline Social Media | February 18, 2019

By Maiya Wall / Pipeline Social Media Before hitting publish, post, or share, what can you do to ensure that your post actually has value and potential for good engagement? In this article, we provide a checklist that will help you create posts for your fans and potential hotel guests that are clear, relevant, and easy for fans to interact with. 8 Questions to Ask Yourself Before Publishing to Social Media: Does my post align with my brand? Do I have permission to use the content in my post? Is my post tailored to the specific platform? Is my post on topic? Does my post have value? Does my post have any errors? Did I check Insig...

How Is Your Digital Space?

Madison Love | January 30, 2019

By Madison Love As our world moves more and more into the digital space, it's important to keep up to some degree. Knowing your clientele is key to knowing how far into the digital spectrum you need to go. Making your business at least social media friendly will keep you up-to-date with technology. Business trips and vacations revolve around cell phones and social media, so having free and easy access (and room specific) WiFi is a must. No matter who your guests/customers are, they will need to be catered to by means of a solid, fast WiFi connection. This should be something that is known and happening, so let's move past the ba...

Hotels Talk on Social Media…but Are They Actually Listening?

Tambourine | January 21, 2019

Social listening (also referred to as 'social media monitoring') gives hotels real-time, actionable insight and an opportunity to build long-term loyalty. While hotels take guest reviews on TripAdvisor seriously, they often fail to monitor social media feedback just as closely. As a result, hotels miss out on real-time complaints (and compliments!) and the opportunity to turn angry guests into public evangelists. Here are two immediate benefits of closely monitoring your social media channels: 1. Diffusing Negative Situations Unlike TripAdvisor reviews, you can respond to social media feedback within mere seconds and engage the guest i...

How Many Followers Did Resorts and Hotels Lose During the Recent Twitter Purge?

Inntopia | July 20, 2018

We've all heard about bots and spam on Twitter, but when Twitter detects suspicious behavior (even if it's not a bot) they will "lock" those accounts until they can confirm everything is a-okay. Locked accounts haven't been much of a talking point thus far, but on July 11, 2018 Twitter announced: This week, we'll be removing these locked accounts from follower counts across profiles globally. As a result, the number of followers displayed on many profiles may go down. The New York Times claimed this could reduce the combined follower count on Twitter by up to 6%, so how did resorts' and hotels' follower counts fare? Take a look. The ...

Supercharging Hotel and Spa Storytelling in the 21st Century

Babs Harrison | July 16, 2018

By Babs Harrison The power to tell a compelling marketing story is in the palm of our hands. Literally. Your cellphone. And it just keeps getting better from there. This week I spent one and one-half days in downtown Phoenix at a traveling Facebook training for small businesses called Community Boost - it's scheduled to visit 50 cities by the end of 2018. Find out when it's coming to your town and go, I'll tell that to GMs, DoSMs, PR managers, not just staff with digital in their job titles. That's because a big message from the Facebook training is that the power to communicate our stories - via Facebook, also Instagram...

Hotel Marketing Tips from Pipeline LIVE: Image Copyright Infringement

Pipeline Social Media | May 29, 2018

By Maiya Wall & Sarah Brown Pipeline LIVE is a bi-monthly Facebook live series covering topics on digital marketing, including social media, web design, blogging, and SEO. Each 15-minute Facebook live video is designed to help business owners and marketing professionals learn step-by-step, applicable techniques to expand their digital marketing knowledge. In a recent Pipeline LIVE session, COO Leslie Wilkins was interviewed about Photo Copyright Infringement and the importance of respecting copyright, understanding fair use, and being responsible with images on social media. Copyright laws can be particularly precarious as the major...

Lodging Interactive Launches Industry First Real-Time Reputation Management

Lodging Interactive | May 1, 2018

PARSIPPANY, NJ – May 1, 2018 Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch CoMMingle Live Real-Time Reputation Management for hotels and resorts. CoMMingle LiveSM provides the highest level of reputation management by writing and posting guest review responses on all major OTA's, social media platforms and for major hotel brands. The service also ensures franchised properties remain in compliance with brand guidelines while maximizing brand quality scores. "There is no question the guest review landscape continues ...

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