social media platform

/Tag: social media platform

social media platform

TikTok 101: Understanding the Rapidly Growing Social Network

Michael Del Gigante | May 7, 2019

By Michael Del Gigante As in life, the only constant with social media is change. Just as marketers were starting to feel comfortable with the current landscape, along has come a fresh, rapidly rising network: TikTok. As eMarketer recently put it: "Not since Snapchat has any app shown as much potential as TikTok to disrupt the existing social media world order." In an in-depth profile of the app—titled "How TikTok Is Rewriting the World"—The New York Times was just as effusive, stating: "TikTok will change the way your social media works—even if you're avoiding it." What's the big deal? What exactly is TikTok? How popu...

Why Travel & Hospitality Brands Can’t Ignore the Power of LinkedIn Pulse for B2B Marketing

Alan E. Young | September 18, 2017

By Alan Young As a hotel or travel brand, if you're not focusing your attention on LinkedIn Pulse, you're missing out on a potentially huge opportunity and audience. In April 2017, LinkedIn reached an impressive milestone, as it confirmed over 500 million people use its professional social network. Yet the platform often doesn't enjoy the same level of affection nor respect as other, seemingly more trendy networks such as Facebook, Twitter and Instagram. Today's consumers and executives, regardless of industry, are looking for transparency, not self-serving promotion. LinkedIn Pulse offers an incredible vehicle to meet this demand by pu...

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