Hotel Data Management: Build an Integrated Journey
April 2, 2019
Why data scientists need to be an integral part of a hotel's data journey. Data scientists are becoming increasingly popular and necessary as industries realize the need to manage data points and understand how to collect and breakdown their data to better advance their business. Data scientists are experts in collecting, analyzing, and interpreting data and can make educated decisions on what to do with and how to use that data. The critical role of data scientists in hotels Within the hospitality industry, data scientists are crucial to understanding the hotel's data and how to use it to benefit the overall business of the hotel. Howe...
Leveling the Data Field: How Hotels Can Compete with Better Data Access
Margaret Ady | December 4, 2017
By Margaret Ady Amazon's purchase of Whole Foods took over the business news this fall. A behemoth retailer acquiring a well-known but much smaller-scale grocer inspired a lot of speculation about what would change for Whole Foods and how. Of course, Amazon can afford to slash prices to grow the grocer's market share, but clearly, Amazon must do something that makes Whole Foods' model more sustainable. There's no easy answer or there wouldn't be so much conversation; however, among the things Amazon can offer that Whole Foods didn't have before are large-scale efficiencies. As one expert in the field told The Washington Post, "The key t...
Analysis to Action: The Smart Way Independent Hotels Can Manage Distribution
Margaret Ady | November 21, 2017
By Margaret Ady You've surely heard before that the big brand investment in direct booking campaigns trickles down to independents (by way of travelers being more aware of the value of booking directly). Hotel brands have poured billions of dollars into direct booking campaigns, and a report by Hitwise in May of this year shows that for some of the major players, direct bookings are looking up. For everyone else, not so much. OTAs still achieved an almost 3% gain in market share, while hotels lost 3.87% (Skift). So while ad campaigns may have paid off for the Wyndhams and Hiltons of the world, when it comes to smaller brands and indepen...
SnapShot and StayNTouch Partner to Provide Hotels Across the US with a Smarter Analytics Tool
SnapShot | July 18, 2017
Berlin, Germany, July 18, 2017 - SnapShot, leading provider of fully integrated applications and analytics for the hospitality industry, announced today that it has joined forces with the American hotel property management systems company, StayNTouch. Through this partnership, StayNTouch customers will have complimentary access to SnapShot's trademark Analytics dashboard, which provides hoteliers with in-depth insight into their properties' happenings, on and offline. SnapShot Analytics aggregates pricing, benchmarking and PMS data, as well as TripAdvisor reviews, social media statistics, and Google Analytics, all of which appear on a s...
Travel Tripper, StayNTouch and SnapShot Reveal How to Build the Perfect Hotel Tech Stack in New Webinar
Travel Tripper | April 19, 2017
BETHESDA, MD—April 19, 2017—Travel Tripper, a full-service hotel technology provider with hotel booking and digital marketing solutions has teamed up with leading hotel PMS provider StayNTouch and hotel data company and marketplace SnapShot, for a joint webinar titled "Building the perfect hotel tech stack for your property." The event will assist hotels in building a robust hotel technology strategy that is sure to future-proof their property and better manage, sell, market and run their operations. The trio of hospitality industry experts will reveal tips and tools to help hotels engineer an effective technology stack In t...
No More Spaghetti: Where Hotel Technology Must Go in 2017
January 17, 2017
By Margaret Ady A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are technology silos holding us back, for instance? Data silos are a barrier in any organization, but this term doesn't adequately convey the true mess that the hospitality finds itself in. The problem is that silos suggest order. Some logical grouping of like things. But this is hardly what we have in hospitality anymore. Enter, Exhibit A! The Spaghetti Chart! The spaghetti chart illustrates the reality of the situation. The PMS continues to be at the core, but channel management, revenue management, rese...
SnapShot Analytics Platform Goes Public In Time For HITEC 2016
SnapShot GmbH | June 15, 2016
SnapShot GmbH opens up the best and most accessible hotel analytics solution to all hotels, just in time for HITEC 2016 in New Orleans. Berlin, Germany, June 16, 2016– SnapShot Analytics is no longer an invitation-based platform, as the leading hotel analytics company offers its latest dashboard in a "self-service" version in time for HITEC 2016. Demand for an open version of the management tool has prompted this release. Now hotels with connected PMS will be able to access SnapShot Analytic for single or multiple properties and the current version remains free. "Since ITB Berlin, we have been overwhelmed with requests for SnapSho...
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