smartcms

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: May Edition

HEBS Digital | May 30, 2019

By Margaret Mastrogiacomo This month, the latest digital innovations include Facebook Automated Ads to streamline ad setup, new Google display opportunities announced at Google Marketing Live, and custom graphics and illustrations making a statement in website design. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: Accessibility should become a bigger priority on search engines. With nearly 1.3 billion people living with some sort of vision impairment, accessibility across channels grows in importance to hotel brands. While there's no magic way for search engines to make your im...

Hotel Retlaw Launches New Website for Its Elite Property in Fond du Lac

HEBS Digital | May 3, 2019

Opening this year, Hotel Retlaw transports guests to the Roaring Twenties with its sophisticated and luxurious property. Located in Fond du Lac, the hotel has recently been restored to its former historical splendor. With an ideal location, luxury amenities, and unparalleled services, the property invites guests to experience a visit like no other. The company worked with HEBS Digital to redesign its website in order to highlight the brand-new experiences at Hotel Retlaw. Built on HEBS Digital's award-winning smartCMS® platform, the responsive website incorporates four different page layouts to best display the property, amenities, ...

Digital Inspo: What Creative Hotels Are Doing Online

HEBS Digital | February 7, 2019

By Kerryn Gower Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their destination. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them to gain new and repeat visitors. Our new article series, Digital Inspo: What Creative Hotels are Doing Online, dives deep into a recent original campaign idea developed by a hotel brand. The Campaign Last year, Hyatt Hotels partnered with then up-and-coming pop star Dua Lipa. The setting for the British musician's single "New Rules" was Hyatt's new boutique hotel, The...

The Resort at Pedregal Brings Cabo San Lucas Online With New Website

HEBS Digital | October 8, 2018

In partnership with HEBS Digital, The Resort at Pedregal has launched a new website with several leading-edge features that will captivate guests long before they arrive at the award-winning property. Inspiration for the new website was easy to find: seaside and cliffside, outside and in, The Resort at Pedregal is the ultimate Cabo San Lucas resort that places guests a world away in an excluded retreat. Paramount is the unmatched level of individualized service tailored to the whims and needs of each guest — a unique value proposition that website visitors need to sense immediately upon landing on the site. Above the fold, users s...

HEBS Digital Named the Leading Travel Merchandising Solution Provider in North America by the World Travel Awards

HEBS Digital | September 25, 2018

Summary: HEBS Digital's innovative smartCMS® website technology platform was named the best travel merchandising solution provider in North America at the 2018 World Travel Awards Caribbean & North America Gala ceremony. New York (September 25, 2018) - HEBS Digital, a leader in hotel digital marketing and technology, was named the leading travel merchandising solution provider in North America by the World Travel Awards. HEBS Digital received this award in recognition of their innovative smartCMS® website technology platform and will be honored at the 2018 World Travel Awards Caribbean & North America Gala ceremony. The ...

Now Available for Download: From Dreaming to Booking eBook

HEBS Digital | August 9, 2018

We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to a leisure travel study conducted by Phocuswright, 60% of respondents reported that a vacation was their largest discretionary purchase. In light of this, before making this large investment, travelers are thoughtfully taking time to research all the possibilities. Download our latest eBook to learn strategies to implement in order to reach travelers at every stage of their travel planning journey. It is crucial to be present at every step of the way in order to capture the ...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition

HEBS Digital | July 31, 2018

By Margaret Mastrogiacomo, VP Strategy This month, the latest digital innovations include big announcements from Google regarding new merchandising features on Google AMP Stories, new LinkedIn advertising opportunities, and Instagram's new questions sticker functionality for Stories. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: Google releases AMP Stories 1.0 with advertising opportunities. If you haven't already heard, AMP stories are standalone compilations of pages with AMP and HTML layers of elements such as video, photography, analytics, text and more. Similar to Snapcha...

The Evolution of Traveling – From Leisure to Luxury

HEBS Digital | July 16, 2018

World outbound travel is booming and, according to IPK's World Travel Monitor®, the global travel industry set new records over the first eight months of 2017. The luxury travel sector in particular has embarked on a paramount transformation fueled by changing consumer preferences that will have far-reaching ripple effects in the years to come. While luxury travel only accounts for 7% of all international trips, it encompasses nearly one-fifth of global travel spending due to its high prices. Bouncing back from an underperforming 2016, the International Luxury Hotel Association (ILHA) forecasts that the global luxury travel market i...