smart personalization engine
Now Available for Download: From Dreaming to Booking eBook
HEBS Digital | August 9, 2018
We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. According to a leisure travel study conducted by Phocuswright, 60% of respondents reported that a vacation was their largest discretionary purchase. In light of this, before making this large investment, travelers are thoughtfully taking time to research all the possibilities. Download our latest eBook to learn strategies to implement in order to reach travelers at every stage of their travel planning journey. It is crucial to be present at every step of the way in order to capture the ...
From Dreaming to Booking Part IV: The Booking Phase – How to Capitalize on the Booking Phase of the Travel Planning Journey
HEBS Digital | March 22, 2018
By Margaret Mastrogiacomo, VP Strategy This article is part four in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments throughout every stage of the travel planning journey to increase direct bookings. This article focuses on the fourth stage of travel planning: the booking phase. Finally, after the daydreaming, advice-seeking, and travel planning comes to an end, the long-awaited moment arrives where travelers are ready to book. This is the moment of truth where your hotel brand must not only be present, but compelling enough to win the direct booking. Below we explore the booking phase ...
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018
HEBS Digital | February 5, 2018
By Max Starkov Background As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today's typical online travel consumer is exposed to over 38,983 micro-moments in any 60-day timeframe, during which time they visit an average of 18 websites via multiple devices in eight sessions before making a hotel booking (Google). Hotels are not just competing with OTAs, their competitive set, and Airbnb—they are also competing with every micro-moment that distracts the travel planner, such as emails, text messages, vide...
HEBS Digital Wins Six Silver W3 Awards for Conversion-Focused Website Design and Technology, and Compelling Digital Creative
HEBS Digital | November 28, 2017
NEW YORK, NY — November 28, 2017 — HEBS Digital, the industry-leading firm committed to helping hoteliers acquire, engage and retain hotel guests, is pleased to announce they have been awarded six Silver 2017 W3 Awards for revenue-generating website design, technology and banner ad creative design and marketing. Now in its twelfth annual year, the W3 Awards recognize creative excellence on the web, including websites, online advertising and marketing, mobile sites and apps, video, and social. HEBS Digital is honored to be included on the list of 2017 award winners. HEBS Digital was a Silver Award winner for the following ent...
A New Fort Collins Destination Shines on The Elizabeth Hotel’s Custom Website
HEBS Digital | November 16, 2017
The Elizabeth Hotel, set to open in fall 2017 in Downtown Fort Collins, CO, needed a one-of-a-kind website to reflect their highly anticipated Old Town property. The hotel partnered with the HEBS Digital team to create a fully responsive website, featuring industry-leading technology to drive direct bookings and showcase The Elizabeth Hotel's thoughtful amenities and vibrant spaces. They utilize the Smart Personalization Engine in order to deliver high-converting, tailored experiences across every customer touch point. Packed with technologies that allow the tracking and the capturing of visitor behavior data, the engine serves custom d...
A New Look for a Historic Chicago Hotel’s Website
HEBS Digital | September 12, 2017
The Blackstone, a historic Chicago property, was looking to revive their online presence and communicate a luxurious experience through a new website. As a new addition to the Autograph Collection, they were in need of an online identity as unique and stunning as their hotel. The Blackstone teamed up with HEBS Digital to create a superior, revenue-driving website that showcases all of the exceptional features of this breathtaking property. The new responsive website includes: Rooms Showcase Module to show off the lavish guest rooms and iconic suites with mesmerizing views of Lake Michigan and Grant Park. Press Room Module for website...
HEBS Digital Makes Inc. 5000 List of Fastest Growing Private Companies in America
HEBS Digital | August 24, 2017
SUMMARY: HEBS Digital is proud to announce their inclusion on the Inc. 5000 list for 2017 of fastest growing privately held companies, for the second time since 2012. NEW YORK, NY — August 24, 2017 — Inc. Magazine ranked HEBS Digital on its 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. HEBS Digital's accelerated global expansion provides more hoteliers with best-of-class hotel technology and solutions fundamental to engaging and acquiring hotel guests, increasing direct bookings, and lowering acquisition and distribution costs. This global strategy has led to remarkab...
HEBS Digital Wins “Best of Show” Summit Creative Award for the LUMA Hotel Times Square Website
HEBS Digital | July 25, 2017
Summary: HEBS Digital is the recipient of 4 Summit Creative Award distinctions for 2017, including "Best of Show" in the Travel/Tourism/Nature Website category for the LUMA Hotel Times Square website design. NEW YORK, NY — July 25, 2017 — HEBS Digital announces it was awarded "Best of Show," the Summit Creative Awards' highest distinction, in the Tourism Website category for its design of the LUMA Hotel Times Square website. The Summit Creative Awards recognizes outstanding advertising and digital work by agencies across the globe. HEBS Digital was also awarded the following distinctions: Bronze: Arlo Hotels Banner Ad (Onl...
Appointments/People on the Move
All Things Independent
Lark Hotels Expands Its Lark Independent Portfolio Into the Southeast With Four Hotels
Re-Imagining Hotel Marketing: Unlocking New Revenue Streams With Next-Gen Technologies
The Hotel Profit Playbook: Data-Driven Strategies to Move Beyond Rooms Revenue
Data As a Utility: The Key to Unlocking Modern Data Strategies in Hospitality
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