sherif mamdouh
Why There Is Hope Amid the Despair for the Hospitality Industry
Sherif Mamdouh | November 18, 2020
By Sherif Mamdouh A version of this article was previously published on Bilan.ch Deserted airports, lists of countries not to visit, historically low occupancy rates for hotels, unable to crawl back beyond the 10% mark. Unsettling tales abound, and for good reason: we’re facing a violent reality made of layoffs, financial distress, bankruptcies and uncertainty. In this most worrying context, solidarity and compassion must be shown towards the thousands of employees pushed into precarious situations. After this time of empathic reflection, the tourism industry must reflect on its own existential situation.What is really going on? Wh...
What the Nudge (Marketing)?!?
Sherif Mamdouh | March 7, 2019
by Sherif Mamdouh Influence without constraint, and to do good. This is the ethos of Nudge theory. This "helping hand" theory claims to be able to rely on human irrationality to reach a desired outcome. Stemming from behavioral psychology and microeconomics, this new paradigm advocates "libertarian paternalism" where a dose of manipulation is admitted but used only in the most benevolent endeavors - not without reminding us that any form of communication can be perceived as manipulation. In 2008, Richard Thaler, one of the fathers of behavioral economics, co-wrote Nudge: Improving Decisions About Health, Wealth, and ...
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