search engine optimization
GCommerce Launches Balboa Bay Resort’s New Website
GCommerce | December 13, 2022
Park City, UT, December 13, 2022 - GCommerce Solutions, a leading hospitality website design and development provider, has launched a new, dynamic website for Balboa Bay Resort. GCommerce was hired to increase the resort's website performance, specifically focused on increasing direct bookings and improving organic search engine ranking. Through stunning visual design, lifestyle photography, and an intuitive user experience, the new website solidifies Balboa's reputation as the number one hotel in Newport Beach. Approachable to luxury travelers, wedding parties, and even the million-dollar yachts docked outside, Balboa Bay Resort offers...
Lodging Interactive Launches Google Business Profile Content Marketing and Optimization Services for Hotels
Lodging Interactive | October 12, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, announced the launch of its Google Business Profile content marketing and optimization services for the hospitality industry. With this new service, hotels can maximize their Google organic SEO reach and support potential guests in the booking consideration process. “Google recently opened up the ability for hotels to post updates on their Google Business Profile. This feature had long been available to other business verticals and now presents a huge competitive advanta...
Everything You Need to Know About GA4 / GCommerce Solutions
GCommerce | September 29, 2022
By now, many of you have heard us talk about Google Analytics 4 (GA4). This new analytics update is part of a series of steps that will bridge the divide between database driven analytics and privacy concerns. The GCommerce team has been implementing GA4 for our clients over the past year and now Google has officially announced that the existing Google Universal technology will no longer receive new data as of July 2023, the clock is truly ticking. Download our free ebook that will tell you everything you need to know about GA4 - what it is, what to expect and why it’s important to your business....
GCommerce Launches Metadesk to Empower Hoteliers to Take Control of Their Metasearch Channels
GCommerce | July 14, 2022
Park City, Utah, July 14, 2022 -Officials of GCommerce, a leading, hospitality digital marketing agency, today announced the launch of a new metasearch platform, Metadesk. Metadesk is a software-driven experience designed to address known pain points and frustrations experienced by hoteliers regarding the management of their metasearch channels while leveraging GCommerce’s world-class media management and optimization skills. “Metasearch is quickly being categorized as a revenue management tool, and Metadesk is here to challenge that notion,” said Lindley Cotton, president & partner, GCommerce. “Metasearch advertising shou...
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Outstanding Travel Marketing
GCommerce | March 10, 2022
Adrian Award winners will be celebrated at an in-person event on Wednesday, March 30, 2022 Park City, UT, (March 10, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition ...
GCommerce Announces Strategic Partnership With Eau Palm Beach Resort & Spa
GCommerce | July 16, 2020
The Forbes 5-Star Resort Engages GCommerce Digital Marketing Agency with its Performance-Based Fee Model Park City, Utah, July 16th, 2020 - Eau Palm Beach Resort & Spa, a Forbes 5-star and AAA 5 Diamond property, has partnered with GCommerce for digital marketing services. The resort is one of two Forbes 5-star resorts located in Palm Beach. Eau Palm Beach marks GCommerce’s 8th Forbes 5-star property that the company has partnered with, demonstrating the company’s digital marketing expertise in the luxury travel market. “GCommerce was the perfect fit for Eau Palm Beach with their vast experience working with many other Forbes ...
Now Available for Download: Technical SEO on the Hotel Website eBook
HEBS Digital | September 6, 2018
Why It's One of the Most Important Online Revenue Drivers In hospitality, technical SEO is one of the least understood and very much ignored digital technology and marketing disciplines. Technical SEO plays a major role in influencing Google and other search engines to rank your hotel website higher in search engine results pages (SERPs), which results in qualified website visitors and bookings. Google has frequently stated that it is using more than 200 major ranking "signals" with many thousands of sub-signals and variations. The following three categories are well within hoteliers' control, and if the hotel website is optimized t...
The State of SEO in 2018: What Hotels Need to Know
Matt Tutt | May 17, 2018
By Matt Tutt Organic search is a field that is constantly evolving—and quickly too. The speed at which Google and other search engines roll out and test new search features can make it difficult to plan your hotel's search strategy for the next few months, let alone the entire year. This post highlights the state of organic search for 2018, looking at some of the impacts of the biggest recent changes by Google, both algorithmic and feature specific. We'll also try to estimate what's in store for hotel SEO throughout the rest of the year and beyond. The current organic search environment for hotels It's probably easiest to summariz...
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