Sameer Umar | June 25, 2015
by Sameer Umar Business Intelligence (BI) has become a necessity in the hospitality industry. Those of us who have figured out how to leverage BI have increased both revenues and guest satisfaction. Unfortunately, I have also spoken to many hoteliers who mistake it to be nothing more than reporting. Thus, they keep comparing it with excel spreadsheets where data is manipulated after the fact and there is no tying back to the sources. They naively think that they can compete on historic data that their controller has massaged and boxed in spreadsheets for them. BI is far more strategic. It is an organization's ability to track data flow ...
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