sales and marketing
Knowland’s Market Segmentation Analysis Feature Now Available for Property-Level Hotel Sales Teams
KNOWLAND | October 25, 2023
Add-on feature helps sales teams better understand specific market segment performance, plan account strategies, and gain insight into competitive activities ARLINGTON, Va. — Oct. 25, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced an add-on feature explicitly designed to help on-property sales teams better understand and target the right group segments booking in their market. Sales teams are often challenged to understand what groups have met in their competitive set. Knowland’s Market Segmentation feature delivers detailed insight into group busi...
Hoteliers ‘Get Hoppy’ Over Reopening of Gregg Hopkins & Associates Consultancy
Gregg Hopkins & Associates | October 10, 2023
Forty-year hospitality industry veteran gets back to doing what he loves most, assisting hoteliers with technology consulting and providing hospitality technology business advisory services [New Smyrna Beach, Fla. — October 10, 2023] — Gregg Hopkins is once again bringing insight, experience and passion to the hospitality advisory services business. Recently the 40-year hospitality industry veteran re-opened his travel and hospitality-focused consultancy, Gregg Hopkins & Associates (GH&A), to serve as a trusted technology advisor for hotels, resorts, restaurants and clubs, and a hands-on mentor for hospitality technology compan...
Sonesta Resorts Sint Maarten Select STS Cloud, ProposalPath and e-Signature to Enhance Group Business Across Oceanfront Properties
SalesAndCatering.com | June 14, 2022
Sonesta Resorts features a duo of stunning oceanfront properties that have experienced great success leveraging SalesAndCatering.com’s suite of hotel sales solutions to drive group business and growth Charleston, SC – (June 14, 2022) - Sonesta Resorts in Sint Maarten has partnered with SalesAndCatering.com to equip their luxury properties with best-in-class sales and catering technology. When considering ways to scale and enhance their industry-leading brand and support growth across both oceanfront properties, Sonesta Resorts selected STS Cloud, ProposalPath, and e-Signature as their platforms of choice. “When vetting prospective...
Invasivorism as the Next Food Trend for Hotels
Larry and Adam Mogelonsky | May 4, 2022
By Larry and Adam Mogelonsky The English language sure loves its neologisms. (Don’t look this one up in your dictionary. It’s not there…yet.) The one in the title adds an ‘ism’ onto ‘invasivore’ where this latter word is ascribed to species that have been accidentally or purposefully introduced into a foreign environment where there are no natural predators to keep their numbers in check, thus diminishing biodiversity. Foremost examples are the African cane toads that have ravaged the Australian continent and the zebra mussels that have similarly become endemic to the Great Lakes. Specific to you, it’s important for hote...
Knowland’s Meetings and Events Report Indicates March Meetings Up 55 Percent From February
Knowland | April 6, 2022
428 percent increase over March 2021 and significant growth for the second month in a row in 2022 marks a turning point for meetings and events market ARLINGTON, Va. — April 6, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released its monthly meetings and events data for March. Meetings volume from February to March increased 55.5 percent. Even more significant is a 428 percent increase over March 2021. Individual recovery metrics (average attendees and average space used) are level with 2019. Additionally, March 2022 achieved a 47.5 percent recovery of eve...
Understanding Distribution: OTA Channels
Vizergy | April 5, 2022
With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business. Building a Hotel Distribution Channel Strategy When it comes to hotel channel distribution, you have several options. To maximize production and revenue, you need to consider the right channel mix that best fits your property’s target market. Understanding different traveler segments who book at your property allows you to diversify your business mix and optimize your distribution strategy. The ...
What Makes an Effective Digital Marketing Strategy and How to Craft One
Dr Valentina Clergue | February 9, 2022
By Dr Valentina Clergue Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers. This shift is spurred by multiple developments, such as the growing internet penetration, the increasing sophistication of devices, as well as the greater connection speed that network technology offers. The increasing relevance of digital marketing is underlined by the significant increase in spending on digital advertising, which is estimated to grow from $335bio to $645bio in the period between 2019 and 2024. Digital marketing refers to a set of different digital tool...
Make It Meta: What Is Metasearch and Why It’s Important for Travel Marketers
Dave Goulden | February 3, 2022
By Dave Goulden, VP of Product at Sojern Hotels are always looking for new ways to attract travelers and drive direct bookings. From display ads to social media, video to native, marketers already have a great mix of options at their fingertips. However, a healthy multichannel marketing approach doesn’t stop there. In today’s marketing landscape, hotels must also leverage metasearch, as it has the power to drive big results. Metasearch has the potential to be one of the most powerful marketing channels available for travel brands. Metasearch helps travelers with one the most important factors when considering travel: price. Travele...
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