robert rauch
Travel in 2022: Addressing the Demands of a New Era
Robert Rauch | March 9, 2022
By Robert Rauch This year marks an exciting point for hotels within reach of 2019 numbers. Many select-service and resort hotels fit this profile, but the majority of hotels should see great growth in 2022. What is the landscape? Threats to the Industry The greatest threats to the travel and tourism industry include new supply; Airbnb, Vrbo, and similar short-term rental companies; interest-rate increases; oil prices and terrorism. Reduction of visa issuance, global economic stability and economic growth by inflation are other concerns. Russia, China and Iran are all threats to stability in the Middle East, Eastern Euro...
10 Travel Trends That Will Happen in 2022
Bob Rauch | December 21, 2021
By Bob Rauch Travel is taking a new direction in 2022 and it’s important for hoteliers to continue adapting to the consumer changes for these travel predictions. Through a combination of technology, guest expectations, and employment, here are the most important traits to consider in your 2022 management plan. Enjoy reading these trends and have a spectacular and very Happy New Year! 1. The talent void – We furloughed and laid off the majority of our workforce, but we can fix it by recruiting those with strong communication, technology, sales and analytic skills. Yes, we will pay them more but they will perform better and will p...
2022 Hospitality Industry Forecast
Robert Rauch | October 7, 2021
By Bob Rauch Note: last month, we started using a debate platform to ask readers about their thoughts on a subject, so we ask this question above that can be answered from the sided.co debate platform. 2022 – A Magical Year or More Misery? That’s easy – our hospitality forecast says the bumpy ride is coming to an end. We should assume 6 more months; October through March might remain uneven or bumpy. Why? Because business travel is not back and group business is just starting to book going forward. International travel will likely return in April, 2022 when we should be back to 2019 numbers. The 2022 hospitality forec...
Success in the Summer of ‘21
Robert Rauch | July 19, 2021
How To Welcome Post-Pandemic Travelers Back Into Hotels By Robert Rauch The venerable hotel industry has been completely overturned during the past 15 months. We will have to create a very different strategy to outperform the competition this summer. What are the dynamics of hospitality industry competition today and how can we put together a winning plan in time for the Summer of 2021? Today, a digital marketing strategy is an industry imperative and critical business solution in this digital age. Platforms including Facebook, Instagram, and Twitter allow hotels and restaurants to engage guests and offer a highly personalized level of...
Turn 2020 Profit Losses Into 2021 Wins For The Hotel Industry
Robert A. Rauch | March 2, 2021
By Robert Rauch How To Make 2021 Our Best Year Q1 of 2021 is not going to be profitable, fun or exciting for us in the hotel industry. The goods news is Q2 will come up quickly and having been through six recessions in hospitality, all the signs of a recovery are finally here. Given the significant impact of the virus on our economic, physical and mental health, I am offering a few sentences of my personal plan to recovery; we’ll dive into the following areas below: Cash Flow For Hospitality Industry Marketing, Sales & Revenue Management Technology To Improve Hotel Revenue Whether we operate a hotel, restaurant or tour...
Vision 2050 – 2nd Edition: The Recovery Year
Robert Rauch | February 2, 2021
By Robert Rauch The Recovery Year For Hotels The final U.S. lodging industry numbers for 2020 came out and RevPAR literally finished at half of where it finished in 2019—that’s right, half! Occupancy was 66.1% at $131.17 average rate and RevPAR of $86.76. 2020 finished at 42% at a rate of $103.00, RevPAR was $43.26. The impact to the bottom line is easy to see in our bank accounts as breakeven has always been thought to be close to 60% occupancy but many forget the importance of rate to that equation. Travel Demand How and when do we recover? The when is certainly up for debate but most pundits are focused on 2023 or 2024....
Vision 2050 – Hotel Recovery From COVID-19
Robert Rauch | January 5, 2021
By Robert Rauch The next 30 years begins with COVID-19 recovery. What does that look like? We pick up the pieces that were cracked, torn apart and ravished one by one. We will review demand, those elusive customers who are either mandated to stay at home, are afraid to travel or were planning to attend an event that was postponed or cancelled. We’ll discuss challenges we see on the horizon and review the economy, what guests are looking for, what hotel recovery may look like and the future. Short-Term Outlook Good times are ahead for those with about six months of patience. We will have a very soft Q1 despite the PPP dollars that...
Top Ten Trends in Hospitality 2021
Robert Rauch | December 1, 2020
By Robert Rauch Today’s hotel business models look entirely different from their predecessors. COVID-19 is just one earthquake that has jolted the landscape this year. The hotel industry must evolve and reinvent itself to exploit the opportunities and cope with the challenges it faces. After all, this industry is no stranger to disruptions. As we do every year on December 1, the top trends shaping our industry next year will be: 1. Sanitation and Cleanliness Standards Hotel employees and guests must participate in a complete upgrade of sanitization and cleanliness. Each brand has added a different touch, but there are now tw...
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