rewards program

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rewards program

Customer Loyalty in a Hyper-Segmented Hotel Landscape

Agnes Pierre-Louis | May 9, 2019

By Agnes Pierre-Louis Travelers today have access to considerably more information than they did during the early days of loyalty programs and are more reliant on reviews and user-generated content (UGC) than on brand names alone when making hotel choices. Also, when it comes to rewards programs, travelers have increasing options, with a variety of point-earning opportunities such as credit cards with compensation schemes and online travel agencies (OTA) reward programs. In fact, consumers are usually members of multiple rewards systems and use them selectively. How then can hotel companies today expect to drive consumer loyalty and doe...

Stay Wanderful Selected as Most Innovative Startup at HITEC Pitch Competition

Stay Wanderful | June 27, 2017

HFTP announces that Stay Wanderful is named the Judge's Choice at the annual HITEC E20X entrepreneurship competition Hospitality Financial and Technology Professionals (HFTP®) held its third Entrepreneur 20X pitch competition during its 2017 Hospitality Industry Technology Exposition and Conference (HITEC) in Toronto, Canada on June 26. 13 companies pitched their products. After deliberating, the 5-member panel of judges selected Stay Wanderful as the most innovative startup. The three hour pitch competition took place on Monday, June 26, 2017. After the competition, Stay Wanderful was awarded with a US $5,000 check and the Judg...

Multi-Brand Hotels Earn Highest Loyalty/Rewards Program Satisfaction in J.D. Power Report

J.D. Power | April 11, 2016

COSTA MESA, Calif., April 11, 2016 -- As the competition among hotel loyalty/rewards programs continues to heat up, hotel chains having multiple brands, wide distribution networks and diverse partnerships demonstrate distinct advantages in satisfying their members, according to the J.D. Power 2016 Hotel Loyalty/Rewards Program Satisfaction Report,SM released today. The report measures customer satisfaction by examining six factors (in order of importance): account maintenance/management (23%); ease of redeeming points/miles (22%); ease of earning points/miles (18%); variety of benefits (16%); reward program terms (16%); and customer ser...

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