Brad Plothow | October 24, 2019
By Brad Plothow October 24, 2019 -- It’s no secret that the internet has completely changed how people find and book hotels. These days, half of all lodging is booked online, online travel agencies’ market share now exceeds that of direct bookings, and 96% of TripAdvisor travelers report that online reviews are a critical factor in where they decide to stay. Hotels and motels are inherently local companies, but in today’s digital economy, even physical businesses need a healthy online presence to get found and chosen by customers. So, that got us thinking, how do online reviews impact revenue at American lodging businesses? Not ju...
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