reputation management

Lodging Interactive Launches CoMMingeDIRECT – 24/7 Social Media Reputation & Crisis Management for Hotels

Lodging Interactive | July 10, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its CoMMingleDIRECT service. CoMMingleDIRECT provides 24/7 social media reputation and crisis management for hotels and resorts covering Facebook, Instagram, and Twitter. “Reputation protection on social media is critical for hotels and CoMMingleDIRECT provides hoteliers with peace of mind knowing their social media accounts are being monitored 24/7,” stated DJ Vallauri, Lodging Interactive’s Founder and CEO. “Research continues to support that consumers expect timely...

Why Google Ratings Might Just Be Your Hotel’s Most Important Quality Metric

Daniel E. Craig | June 27, 2019

By Daniel E. Craig, Founder, Reknown Move over, TripAdvisor — there’s a new sheriff in town. Over the past couple of years, Google has revamped its review product, increased review volume exponentially, and made Google ratings more prominent in search, maps and hotel listings. As a result, Google ratings may have emerged as the most important measure of quality for hotels. Here’s why. In Search, Google Reigns Supreme Google’s role as chief gatekeeper to online travel planning difficult to dispute, but does it hold a monopoly on search? While company officials bristle at the suggestion, others aren’t so convinced. “Goo...

Lodging Interactive Launches All-Inclusive Website, Social Media and Reputation Management Packages

Lodging Interactive | June 18, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its all-inclusive full-service digital marketing packages. For one monthly price properties can now choose from a variety of digital marketing packages. Digital marketing packages include website design and digital marketing, social media marketing and engagement, and guest review responses services. "For nearly twenty years we have continued to develop hospitality focused digital marketing products and services to ensure our clients maximize their online visibility and reven...

SocialSurvey Expands Into the Hospitality Industry

SocialSurvey | June 12, 2019

SAN RAMON, CA, June 12, 2019 – SocialSurvey, launched in 2015 and best in class Reputation Management platform in real estate, mortgage and insurance, is introducing their innovative technology at HITEC in Minneapolis, MN June 17-20, 2019. SocialSurvey is showcasing new technology that connects and measures at the employee level to drive behavior that creates a better guest experience, increases brand engagement and drives enhanced online reputation and SEO. Integrating your frontline employees into your customer feedback system will create a happier employee, better data, higher response rates (avg 54%), greater customer loyalty and b...

5 Common Mistakes of Hotel Guest Review Management

Hotelogix | May 2, 2019

Hotel review websites like TripAdvisor and Yelp, today, control your bookings in more ways than one. Apart from showing prospective bookers the option of looking at accommodations based on their ratings, they also heavily influence their buying decisions. Reviews on hotels are one of the primary factors that guests today consider before going ahead with their reservations and it is wise not to treat this lightly. Stats suggest that 96% of TripAdvisor users consider reviews important when planning trips and booking hotels. Considering how dependent the new-age traveler is on hotel review sites, this is a vast majority of your audience. W...

How Can Competition Benchmarking Help You Grow Your Hotel Business

Hotelogix | April 16, 2019

Understand what guests are talking about them Keep a track of their hotel online reputation on various review sites and hotel booking portals. See what guests are talking about them. Compare the same with the kind of reviews you have garnered. If guests have good things to say about the food or any other amenities, try to make changes if you find yourself lagging in those areas. Remember that guest reviews are an excellent source to help you understand your competition's performance. Try to know their marketing activities For this, you need to sign-up for their emails. It will help you understand how they communicate with their guests w...

How Google Reviews Is Crushing TripAdvisor

Vikram Singh | April 9, 2019

By Vikram Singh An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels, inns and B&Bs are a 100% location-driven business, this change directly impacts both their revenue and branding. Online reviews left by strangers have become almost as trusted as personal recommendations. However, placing this much trust in reviews requires the user to be able to filter real reviews from fake ones. This sorting process can be extremely frustrating, especially on websites like TripAdvisor where everything is ...

Hotelogix and RepUp to Host Webinar on Hotel Reputation Management

Hotelogix | March 27, 2019

Bangalore, DD/March/2019: Hotelogix, a leader in cloud-based Property Management Systems has announced that it will host a webinar on hotel reputation management in collaboration with RepUp, a guest experience management platform. Titled - How your hotel can make more money from Online Reviews, the webinar will take place on Thursday, April 11 at 2:00 PM (SGT). In today's digital travel era, an increasing number of travelers across the globe book hotels via several online hotel booking channels. In this process, they come across guest reviews that can influence their booking decisions. Most importantly, around 88% of travelers filter ou...