reputation management
Lodging Interactive Launches Affordable Data-Driven Hotel Websites: Empowering Every Hotelier
Lodging Interactive | October 16, 2023
A new, modern, and fully responsive hotel website starts at just $2,500 for website development and a monthly fee of just $399. PARSIPPANY, NJ - Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the launch of its affordable subscription-based website design and marketing services platform. “Today, hotel websites continue to be dynamic and have become interactive platforms shaping guests' first impressions and driving bookings,” said DJ Vallauri, Founder & CEO of Lodging Interactive. �...
Google Hotel Reviews: Everything You Need to Know
Eva Lacalle | September 11, 2023
By Eva Lacalle In today's digital age, online reviews have become an integral part of the decision-making process for travelers. As a hotelier, it’s crucial to understand the impact of guest feedback on your business. This is where Google hotel reviews come into play. In this guide, we’ll explore everything you need to know about Google hotel reviews and provide valuable insights on leveraging them to enhance your hotel's reputation and attract more guests. Why Google hotel reviews matter Travelers rely on Google in their research, planning and booking process. Reviews are one of the first things potential guests see when they sear...
Embracing Threads: A Potential Game-Changer for Hotel Marketers
Lodging Interactive | August 15, 2023
Hotels can leverage the uncluttered spaces of Threads, at least for the time being. Threads, the latest social networking app launched by Meta Platforms on July 5, 2023, is already causing a stir among marketers. Owned by the same company that operates Facebook, Instagram, and WhatsApp, Threads offers a fresh approach to social interaction. Integrated closely with Instagram, this iOS and Android exclusive app has been described by Meta as "Instagram's text-based conversation app". Threads empowers users to share text, images, and videos while engaging with others through likes, reposts, and replies. Though it bears similarities to Twitt...
What Your Hotel Needs to Know About FTC’s Stand Against Fake AI Generated Reviews
Lodging Interactive | August 3, 2023
The FTC acknowledges the emergence of generative AI and its potential impact on creating fake hotel guest reviews. The Federal Trade Commission (FTC) is taking a stand against deceptive practices in online reviews and social media metrics. With a proposed formal ban, the FTC intends to crack down on fake reviews, testimonials, and the use of phony followers and views to artificially inflate social media metrics. This means we’ll see a lot more hotels and travel businesses get authentic reviews and followers in the future! This latest move by the FTC builds upon previous actions targeting fake reviews. In 2019, the agency fined a third-p...
How to Stay on Top of Your Guest Feedback
Cendyn | July 21, 2023
When it comes to running a successful hotel, keeping a finger on the pulse of guest feedback is an absolute must. We know the sheer volume of feedback pouring in can feel overwhelming, but trust us, the benefits are well worth the effort. In today’s customer-centric world, guests are no longer satisfied with just a place to lay their heads; they crave a personalized experience that leaves a lasting impression. To deliver that level of service, you need to truly understand your guests – and the best way to do that is by asking them directly. Guest feedback holds the key to unlocking invaluable insights that can drive operation...
CoMMingle Launches Review Management and Social Media Services for Restaurants
Lodging Interactive | July 19, 2023
CoMMingle:Engage not only monitors customer restaurant review websites 24/7 but also has its team of professional analysts write direct responses to each review on behalf of the restaurant. Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the expansion of its flagship product, CoMMingle:Engage, to cater specifically to the restaurant industry. CoMMingle:Engage, the preferred solution for hotel customer review response and social media marketing, now off...
Instagram: The Rising Phoenix of Social Media Marketing?
Lodging Interactive | July 11, 2023
In a recent article, we discussed numerous inaccurate predictions of Facebook's downfall by many self-proclaimed "experts." In a similar vein, we now consider how Instagram offers savvy hotel marketers a true business advantage. The phrase "Instagram is dead" echoes through digital corridors, causing concern among hotel marketers. If I were to collect a penny for every time this is stated, the scent of the Caribbean's salty sea breeze would gently blow through the shutters of my private island. Yet, I understand this sentiment, as Instagram’s ever-changing landscape seems to be creating insurmountable roadblocks to follower growth and en...
Hoteliers Guide to First-Party Data Marketing
Lodging Interactive | June 27, 2023
In the world of hospitality marketing, data is an invaluable asset. It provides insights into customer behavior, preferences, and interactions, allowing marketers to deliver personalized experiences. One type of data that holds immense potential is first-party data. In this post, we will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences. Exploring Different Types of Data Before delving into first-party data, it's essential to understand the various types of data marketers commonly use. First-Party Data - Think Hotel PMS or CRM First-party data refers to t...
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