Aspire | June 9, 2021
By Renie Cavallari Q: What matters most in building a strong culture? A: Engagement. Q: What is engagement? A: At Aspire, we define it as the ability to build a fanatical commitment to your brand’s promise and company values. Your brand promise is the experience every customer gets from your product or service. Your values are how you get things done. When you have high engagement, people want to come to work. They understand how their contributions support the company’s success. They enjoy their jobs. Engagement is the emotional energy your people desire to give. The more they positively engage, the stronger your...
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