reknown

/Tag: reknown

reknown

Why Google Ratings Might Just Be Your Hotel’s Most Important Quality Metric

Daniel E. Craig | June 27, 2019

By Daniel E. Craig, Founder, Reknown Move over, TripAdvisor — there’s a new sheriff in town. Over the past couple of years, Google has revamped its review product, increased review volume exponentially, and made Google ratings more prominent in search, maps and hotel listings. As a result, Google ratings may have emerged as the most important measure of quality for hotels. Here’s why. In Search, Google Reigns Supreme Google’s role as chief gatekeeper to online travel planning difficult to dispute, but does it hold a monopoly on search? While company officials bristle at the suggestion, others aren’t so convinced. “Goo...

So You Want to Host a Webinar

Daniel E. Craig | June 25, 2019

By Daniel Craig I love giving webinars. Attendees can’t see me, so I can wear pajamas and drink wine. I can’t see them, so I don’t know when they’re rolling their eyes or falling asleep. And if anyone asks a hard question, I can just mute them. Try doing that at a conference. But seriously. Done well, webinars are a cost-effective way for companies to reach a large, global audience and drive sales leads without having to travel or pay conference fees. This may explain why it seems like everyone is doing webinars these days. Problem is, today’s corporate webinars are often poorly organized, sparsely attended, rife with tech ...

Content Marketing Tips for Travel Tech

Daniel E. Craig | June 3, 2019

By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the year...

Content Marketing Tips for Travel Tech

Daniel E. Craig | June 3, 2019

By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the y...

Hotel Brands Under Attack: How to Stay Relevant

Daniel E. Craig | May 31, 2019

By Daniel Craig Lately there's been a lot of talk in the travel industry about hotel brands losing relevancy. If there was any doubt before, Google's latest incursions on the travel sector highlight the increasing difficulties brands have in connecting directly with travelers. Increasingly, all roads on Google lead to more Google products and toll booths. Search a destination on any device today and a Google Trips box now occupies the top of organic results. Click the link and you enter a shiny new universe that consolidates all things Google, including Maps, Flights and Hotels. Search hotels in a destination and an imposing Google Hote...

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