Alan Young | September 19, 2019
By Alan E. Young Over the past few years, millennials (individuals born between 1982 and 2000) have received special attention, as leaders across industries speak to their growing presence, impressive buying power, and unique buying behaviors. However, while millennials may be the future, the decision to turn our sights away from the baby boom generation would be irrevocably ill-advised. Baby boomers, born between 1946 and 1964, are the wealthiest age group of the century, represent an audience of 74.9 million, and in the past decade, they spent more than any other generation. In 2016, nearly three in 10 U.S. leisure travelers were baby...
Key Indicators for Hospitality Marketing Professionals
Wyndham Unites With Leading Companies to Offer Alternative Employment Opportunities to Affected Team Members
IHG Completes Sale of Holiday Inn Melbourne Airport Leasehold Interest to Pelligra Group
Hotel Caza Opens Its Doors With a Priority on Meeting Guest Wi-Fi Expectations by Partnering With Hotel Internet Services
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.